Own the SEO and AI discovery strategy, then translate insights into executable plans that affect search, social discovery, and cross-functional delivery.

Growth & Execution: Define an actionable SEO/AEO strategy and convert it into plans for engineering and content teams to execute at a high cadence.
Platform & Tech Alignment: Optimize site structures, schema, and feeds for search and LLM crawlers to improve visibility.
Measurement & Analytics: Set success benchmarks and partner with BI to track progress and surface opportunities.

Job Description

Responsibilities

Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition.
Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment
Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
Optimization opportunities. Use this analysis to set direction and targets for high performance.
Technical performance. Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, …
Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence.
Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers.
Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search.
Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data.

Requirements

10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
Proven success consistently driving double digit lead growth and digital brand authority via organic channels.
Strong technical understanding of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms.
Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
Solid executive presentation skills.

Preferred

Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram).
Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.
Strong background in continuous A/B testing and algorithmic experimentation.

Benefits

401 (k) with employer match
Medical, dental, and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Achieve

Achieve is the leader in digital personal finance, built to help everyday people thrive. Achieve offers innovative digital financial solutions including home equity loans, personal loans and debt relief, as well as financial education.From the single parent trying to catch up on bills to the entrepreneur trying to make their dreams a reality, we provide innovative, personalized financial solutions to move them towards a better financial future. By focusing on each individual to understand what’s working for them and what’s not, we tailor an approach to meet their specific needs and goals. Then we add in our data and intelligence, innovative technology, unique solutions, and an empathetic human touch to help our members move their finances forward. We put our members first and treat them like humans, not account numbers.Our people make the biggest difference. With more than 2,300 teammates across the country with hubs in California, Arizona, and Texas, everyone collaborates to make an impact on our mission; to empower everyday people to move forward on the path to a better financial future.Since our founding in 2002, we’ve been committed to fostering an environment where everyone can belong while giving their true authentic selves a place to shine. Whether you’re in sales, member support, engineering, product design, IT, or any of our other exciting roles, you’ll join a team passionate about serving our members and embracing our core values every day:Care (For Everyone)Get Better (Every Day)Act With Integrity (Every Time)Collaborate (With Everybody)Achieve is a family of companies, including including Bills.com, LLC d/b/a Achieve.com (NMLS ID #138464); Freedom Financial Asset Management, LLC (NMLS ID #227977); Freedom Resolution (NMLS ID 1248929); and Achieve Loans (NMLS ID #1810501).

Founded in 2002

Tempe, Arizona, USA

1.9K employees (90 in marketing)

www.achieve.com

Traffic Signals

Monthly Visitors

330.7K

Monthly Google Ads Budget

$483.7K

Traffic Source Mix

21.3%

Direct

63.2%

Referral

13.3%

Social

1.4%

Paid

0.7%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size

73 (4% of company)

Median Career Experience

15 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Lindsey A.

Employer Brand and Recruitment Marketing Leader

At the company for 5 years 4 months

Marketing Leadership

David F.

Chief Marketing Officer

At the company for 6 years 2 months

Layla Revis

Senior Vice President, Marketing

At the company for 9 months

Archuna Jagota

Vice President Marketing and Growth for Lending

At the company for 10 years 5 months

Raymond H.

VP, Head of Credit-Based Marketing

At the company for 4 years 7 months

Funding

Total Funding

$1.8B

Last Raise

$271.2M

Debt Financing, 3 months ago

Funding History

Dec 2025
Debt Financing • $271.2M
Aug 2025
Debt Financing • $226M
Nov 2024
Debt Financing • $186.4M

Recent News

Achieve promotes Jason Yee to Chief Financial Officer

Sep 29, 2025 • PR Newswire

From digital dollars to real-world debt: 31% of parents catch their kids on unapproved online shopping sprees

Sep 15, 2025 • PR Newswire

Achieve, Barclays Capital close $226 million HELOC securitization

Aug 18, 2025 • PR Newswire

Responsibilities

Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.
Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition.
Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment
Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.
Optimization opportunities. Use this analysis to set direction and targets for high performance.
Technical performance. Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, …
Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence.
Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers.
Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search.
Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.
Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data.

Requirements

10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
Proven success consistently driving double digit lead growth and digital brand authority via organic channels.
Strong technical understanding of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms.
Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.
Solid executive presentation skills.

Preferred

Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram).
Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.
Strong background in continuous A/B testing and algorithmic experimentation.

Benefits

401 (k) with employer match
Medical, dental, and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups