4 days ago
Marketing and Admissions Director
Genesis HealthCare
Paoli, PA (Unknown)Full time$65K/yr – $75K/yr
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Marketing and Admissions Director
Paoli, PA (Unknown)
$65K/yr – $75K/yrManager3+ years expFull time
Posted 4 days ago
Job Summary
Own and execute an integrated marketing, admissions and internal referral program to meet census, mix and revenue goals across nursing centers and assisted living communities.
Job Description
Responsibilities
- The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes.
- This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.
- *Referral Generation - Management
- *Competitive Landscape Analysis
- *Community Engagement - Brand Management
- *Territory Management and Admissions
- *Benefits Verifications
- *Leadership and Team Building
Requirements
- Minimum of three (3) years' experience in a healthcare setting.
- Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.
- Ability to adjust work schedule based on centers' business need, specifically incoming admissions.
Benefits
- Variable compensation plans
- Tuition, Travel, and Wireless Service Discounts
- Employee Assistance Program to support mental health
- Employee Foundation to financially assist through unforeseen hardships
- Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
- Free 24/7 virtual health care provided by licensed doctors for all Anthem medically-enrolled employees and their immediate family members
- On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned
- Pet Insurance
- Term and Whole Life Insurance
- Short-term Disability
Genesis HealthCare
GENESIS commits to provide the highest quality testing service with accuracy, precision and timeliness to satisfy its clients by adoption of a quality system as per the ISO 15189:2007 through good professional practices use of standard test procedures, high quality equipment and continual improvement in individual skills and knowledge.GENESIS shall implement a quality management system to integrate the organization, procedures and its resources. We shall strive for customer satisfaction by reporting the results timely, confidential and accurately. GENESIS shall also ensure safety and welfare of its staff.
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
13 years
Median Tenure
11.2 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Trella Greaser
National Senior Director of Brand, Reputation & Market Positioning
At the company for 7 years 4 months
Skylar Fortin, BS.HAN.PSQ
Marketing and Admissions Director
At the company for 1 year 10 months
Brittany Lineberry
Director of Marketing and Admissions
At the company for 3 years 6 months
Jessyca Hayes
Director of Marketing and Admissions
At the company for 3 years 7 months
Headcount Trend
Current headcount: ~9
Links
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