Drive a high-impact social media function with long-term vision, cross-channel alignment, and data-driven growth across a multi-account agency context.

Must-have: 4-6 years paid social campaign management experience (agency or brand).
Standout: Deep mastery of Meta Ads Manager plus Reddit, LinkedIn, Nextdoor, Pinterest, and TikTok.
Standout: Proven ability to scale processes for 10-20% annual spend growth and lead cross-functional teams.

Job Description

Responsibilities

Construct and implement a long-term social media vision that integrates with cross-channel media plans.
Drive agency-wide growth by pioneering new processes, roadmaps, and testing frameworks that are replicable across accounts.
Cultivate a team capable of independent decision-making, sophisticated optimization, and proactive problem-solving.
Build "superfan" client relationships based on deep trust, proven incremental growth, and masterful storytelling.
Act as the primary strategic liaison, leading the research and presentation of social campaigns while integrating emerging trends like the Creator Economy and UGC.
Develop comprehensive, "next-level" testing roadmaps that drive 10-20% annual spend growth through incremental performance gains.
Oversee the holistic media planning process, coordinating across Search, Programmatic, and Video channels to ensure a unified strategic flow.
Champion agency-wide innovation by authoring high-level POVs, leading learning series, and identifying strategic beta opportunities for clients.
Instill a culture of technical excellence, ensuring the team follows rigorous QA best practices for 100% accuracy and brand safety.
Validate and challenge existing platform setups, regularly identifying innovative ways to "game the algorithm" and improve performance.

Requirements

4-6 years experience with paid social campaign management, agency or brand setting preferred
Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required
Deep mastery of Meta Ads Manager plus multiple secondary platforms (Reddit, LinkedIn, Nextdoor, Pinterest, TikTok)
Exceptional management skills and ability to manage deadlines across multiple managed and dotted-line reports
Specialized knowledge aligned to core client vertical
Superior communication skills for internal and client partnerships
Strategic and critical thinking, capable of planning towards the long term and big picture

Preferred

GoodApple

Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn't necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Over ten years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.

Founded in 2008

New York, New York, USA

744 employees (76 in marketing)

goodapple.com

Traffic Signals

Monthly Visitors

2.9K

Traffic Source Mix

29%

Direct

52.2%

Referral

5.8%

Social

11.7%

Paid

1.3%

Headcount Trend

Current headcount: ~744

Marketing Team

Marketing Team Size

62 (8% of company)

People

Founders / CEO

Al M.

Founder and President

At the company for 19 years 7 months

Brie Bolopue

President and Co-Founder

At the company for 2 years 9 months

Recent News

Nell Nolan: Ogden O What a Night, BGR Luncheon 2025, Good Apple Luncheon

Nov 19, 2025 • NOLA.com

Tulane Law’s Professor Ron Scalise Honored with Good Apple Award for Pro Bono Service

Oct 20, 2025 • Tulane Law School

Americans United honored with ‘Good Apple Award’ in Oklahoma

Oct 2, 2025 • Americans United

Responsibilities

Construct and implement a long-term social media vision that integrates with cross-channel media plans.
Drive agency-wide growth by pioneering new processes, roadmaps, and testing frameworks that are replicable across accounts.
Cultivate a team capable of independent decision-making, sophisticated optimization, and proactive problem-solving.
Build "superfan" client relationships based on deep trust, proven incremental growth, and masterful storytelling.
Act as the primary strategic liaison, leading the research and presentation of social campaigns while integrating emerging trends like the Creator Economy and UGC.
Develop comprehensive, "next-level" testing roadmaps that drive 10-20% annual spend growth through incremental performance gains.
Oversee the holistic media planning process, coordinating across Search, Programmatic, and Video channels to ensure a unified strategic flow.
Champion agency-wide innovation by authoring high-level POVs, leading learning series, and identifying strategic beta opportunities for clients.
Instill a culture of technical excellence, ensuring the team follows rigorous QA best practices for 100% accuracy and brand safety.
Validate and challenge existing platform setups, regularly identifying innovative ways to "game the algorithm" and improve performance.

Requirements

4-6 years experience with paid social campaign management, agency or brand setting preferred
Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required
Deep mastery of Meta Ads Manager plus multiple secondary platforms (Reddit, LinkedIn, Nextdoor, Pinterest, TikTok)
Exceptional management skills and ability to manage deadlines across multiple managed and dotted-line reports
Specialized knowledge aligned to core client vertical
Superior communication skills for internal and client partnerships
Strategic and critical thinking, capable of planning towards the long term and big picture