Own regional demand programs that bridge sales and marketing, drive multi channel campaigns, and prove impact on leads and velocity with ABM focus and budget ownership.

ABM-driven: align with sales on target accounts to shape regional programs and budget decisions.
ROI aware: measure campaign results, lead conversion, and pipeline velocity to inform decisions.
Cross-channel: coordinate social, email, events, and digital to build integrated programs.

Job Description

Responsibilities

Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities
Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration
Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency
Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more
Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity
Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities
Leverage Account-Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales
Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field
Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction

Ellucian

4.0 Glassdoor

Ellucian powers innovation for higher education, partnering with more than 2,800 customers across 50 countries, serving 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for students, faculty and staff.Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian’s innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.

Founded in 1968

Reston, Virginia, USA

www.ellucian.com

81% recommend to a friend

79% CEO approval

Traffic Signals

Monthly Google Ads Budget

$9.8K

Funding

Total Funding

$1.6B

Last Raise

$1.6B

Debt Financing, 5 years ago

Funding History

Sep 2020
Debt Financing • $1.6B

Recent News

Ellucian Reporting & Analytics | Data Insights for Higher Ed

Dec 9, 2025 • Ellucian

Ellucian Named Successful Bidder to Acquire Anthology's SIS and ERP

Nov 17, 2025 • PR Newswire

Ellucian Appoints Daniel Greenstein as Chief of Industry Transformation

Nov 11, 2025 • PR Newswire

Responsibilities

Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities
Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration
Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency
Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more
Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity
Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities
Leverage Account-Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales
Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field
Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction