Responsibilities

• Growth Infrastructure: Build and manage cross-channel paid campaigns on Meta, Google Ads, and ILS platforms with data-driven budgets and creative testing.
• Performance Analytics: Own dashboards and cross-platform analysis (GA4, CRM, ILS) to drive lead-to-tour and lead-to-lease optimization and ROI decisions.
• Channel and Listing Excellence: Audit ILS listings, ensure brand consistency, negotiate packages, and align with pricing, seasonality, and property needs.
• Campaign Optimization: Optimize campaigns and ILS investments based on performance data and property-specific requirements.
• Strategic Alignment: Ensure paid efforts reflect property performance, occupancy targets, and pricing strategy.
• Reporting & Transparency: Build and maintain reporting tools monitoring KPIs across Meta, Google, and ILS channels.
• Data-Driven Decisions: Analyze data across platforms to identify patterns, diagnose issues, and provide actionable recommendations.
• Budget & Allocation: Track lead-to-lease performance to guide spend and channel strategy, and forecast performance for new developments or repositionings.
• Stakeholder Collaboration: Present insights to Marketing, Pricing, and Operations to inform budgets and campaign adjustments.
• Vendor Management: Serve as primary contact for paid media agencies and ILS representatives, overseeing deliverables and ROI-driven optimization.