Own payer-focused B2B marketing strategy and ROI-driven programs for diversified healthcare payers, coordinating cross-functional messaging and content across brand, managed care, and sales to win contracts and drive revenue.

Own complex, measurable marketing programs targeted at insurers, MA plans, IPAs, and employers with clear ROI tracking.
Align cross-functional teams on payer messaging, brand usage, and content deployment across channels.
Define milestones, goals, and a measurement framework to demonstrate impact to executives.

Job Description

Responsibilities

As a member of the B2B Marketing team, the Associate Director, B2B Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai.
The AD, B2B Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics aimed at growing Cedars-Sinai revenue via various “payers” of healthcare.
These might include health insurance companies, Medicare Advantage plans, delegated medical groups, Independent Practice Associations, and employers.) Objectives will include obtaining lucrative contracts, capturing patients via their managed care membership or employer, and positioning products and services to B2B audiences to drive growth for the organization.
The role will collaborate cross-functionally with internal stakeholders to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical and financial content across appropriate channels.
Will establish metrics and goals/success criteria and milestones that align with organizational goals and will measure the effectiveness of marketing plans.
- In collaboration with the managed care team / Payer Relations, develops strategies and messaging to continue campaign supporting value.
- Develops complex marketing strategy and manages the ongoing implementation of fact- based, goal- focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision, to produce a return on investment (ROI) via business from payers (e.g., health insurance companies, Medicare Advantage plans, delegated medical groups, IPAs and employers).
- Develops & executes marketing strategies and tactics aimed at growing Medicare Advantage, via plans, consumers, and brokers.
- Develops & executes marketing strategies and tactics aimed at selective growth of Medi-Cal managed care.
- Collaborates with the managed care team and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
- Provides guidance for and/or resolves complex problems or conflicts.
- Initiates and directs the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
- Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
- Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

Benefits

We offer an outstanding benefit package and competitive compensation.

Cedars-Sinai

4.0 Glassdoor

Since its beginning in 1902, Cedars-Sinai has evolved to meet the healthcare needs of one of the most diverse regions in the nation, continually setting new standards for quality and innovation in patient care, research, teaching and community service.Today, Cedars-Sinai is widely known for its national leadership in transforming healthcare for the benefit of patients.Cedars-Sinai receives consistent recognition for our excellence. Our awards include; being named one of America’s Best Hospitals by U.S. News & World Report, receiving the National Research Corporation’s Consumer Choice Award 19 years in a row for providing the highest-quality medical care in Los Angeles, achieving the longest-running Magnet designation for nursing excellence in California, and being recognized as The Advisory Board Company’s 2017 Workplace of the Year, an award Cedars-Sinai has won three years in a row. This annual award recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement.Cedars-Sinai is a leader in the clinical care and research of heart disease, cancer and brain disorders, among other areas. Pioneering research achievements include using cardiac stem cells to repair damaged hearts, developing minimally invasive surgical techniques and discovering new types of drugs to target cancer more precisely.Cedars-Sinai also impacts the future of healthcare through education programs that encompass everything from highly competitive medical residency and fellowship programs to a biomedical science and translational medicine PhD program, advanced training for nurses and educational opportunities for allied health professionals. Most notably, Cedars-Sinai demonstrates a longstanding commitment to strengthening the Los Angeles community through wide-ranging programs that improve the health of its most vulnerable residents.

Founded in 1902

Los Angeles, California, USA

16K employees (200 in marketing)

careers.cshs.org

77% recommend to a friend

82% CEO approval

Traffic Signals

Monthly Visitors

462.6K

Monthly Google Ads Budget

$15.5K

Traffic Source Mix

16.5%

Direct

52.1%

Referral

29%

Social

1.1%

Paid

1.2%

Headcount Trend

Current headcount: ~16.2K

Marketing Team

Marketing Team Size

140 (1% of company)

Recent News

Cedars-Sinai NICU Babies Celebrate Halloween in Style

Oct 29, 2025 • Cedars-Sinai

Cedars-Sinai, Anthem Blue Cross Extend Longstanding Contract

Oct 23, 2025 • Cedars-Sinai

Cedars-Sinai Heads Up $6.5M Multicenter Aging Research Grant

Oct 16, 2025 • Cedars-Sinai

Responsibilities

As a member of the B2B Marketing team, the Associate Director, B2B Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai.
The AD, B2B Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics aimed at growing Cedars-Sinai revenue via various “payers” of healthcare.
These might include health insurance companies, Medicare Advantage plans, delegated medical groups, Independent Practice Associations, and employers.) Objectives will include obtaining lucrative contracts, capturing patients via their managed care membership or employer, and positioning products and services to B2B audiences to drive growth for the organization.
The role will collaborate cross-functionally with internal stakeholders to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical and financial content across appropriate channels.
Will establish metrics and goals/success criteria and milestones that align with organizational goals and will measure the effectiveness of marketing plans.
- In collaboration with the managed care team / Payer Relations, develops strategies and messaging to continue campaign supporting value.
- Develops complex marketing strategy and manages the ongoing implementation of fact- based, goal- focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision, to produce a return on investment (ROI) via business from payers (e.g., health insurance companies, Medicare Advantage plans, delegated medical groups, IPAs and employers).
- Develops & executes marketing strategies and tactics aimed at growing Medicare Advantage, via plans, consumers, and brokers.
- Develops & executes marketing strategies and tactics aimed at selective growth of Medi-Cal managed care.
- Collaborates with the managed care team and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
- Provides guidance for and/or resolves complex problems or conflicts.
- Initiates and directs the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
- Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
- Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

Benefits

We offer an outstanding benefit package and competitive compensation.