3 months ago
Sr Public Relations Specialist
Henry Ford Health
Detroit, MI (On-site)Full time
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Sr Public Relations Specialist
Detroit, MI (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Lead strategic PR and storytelling for Henry Ford Health System across clinical care, research, education, and community impact.
- Own strategic PR plans and major campaigns across multiple audiences.
- Must-have: 5+ years of PR/communications experience with increasing responsibility.
- Standout: Cross-functional messaging with executive visibility and media leadership.
Job Description
Responsibilities
- Develop and execute strategic PR and storytelling plans across clinical care, research, education, community impact, and philanthropy
- Build and maintain strong media relationships; actively pitch stories to national, local, and industry outlets
- Create engaging content (press releases, digital, social, internal, and external communications)
- Serve as project manager for major communications initiatives and campaigns
- Partner with internal leaders to provide strategic counsel and alignment on messaging
- Collaborate across teams to ensure consistent, integrated communication strategies
- Track and measure engagement and performance metrics
- Support media monitoring, distribution, and reporting
- Assist with media events and public-facing opportunities
- Support thought leadership and executive visibility strategies (media, speaking, op-eds)
Requirements
- Bachelor’s degree in Public Relations, Communications, or related field
- 5+ years of PR/communications experience with increasing responsibility
- Exceptional written, verbal, and digital communication skills
- Strong interpersonal skills; able to work with leaders at all levels
- Ability to translate complex medical concepts for broad audiences
- Passion for storytelling, curiosity, and a collaborative mindset
- Strong project management skills; able to manage multiple priorities
- Strategic, creative, detail-oriented, and innovative thinker
Preferred
- Experience with media monitoring and distribution tools
- Knowledge of healthcare, value-based care, or population health
- Ability to analyze data and measure communications impact
Henry Ford Health
3.8 Glassdoor
*Job seekers: please be aware of fraudulent job postings and phishing scams via LinkedIn. Henry Ford Health only contacts applicants through our human resources department and via a corporate email address. Here are some tips to be aware of: http://ow.ly/Kc0o50EKory Serving communities across Michigan and beyond, Henry Ford Health is committed to partnering with patients & members along their entire health journey. Henry Ford Health provides a full continuum of services – from primary and preventative care, to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care & other healthcare retail. It is one of the nation’s leading academic medical centers, recognized for clinical excellence in cancer care, cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics and sports medicine, and multi-organ transplants. Consistently ranked among the top five NIH-funded institutions in Michigan, Henry Ford Health engages in thousands of research projects annually. Equally committed to educating the next generation of health professionals, Henry Ford Health trains more than 4,000 medical students, residents and fellows every year across 50+ accredited programs. With more than 50,000 valued team members, Henry Ford Health is also among Michigan’s largest and most diverse employers. President and CEO Bob Riney leads the health system and serves a growing number of customers across more than 550 sites across Michigan. That includes: 13 acute care hospitals; 3 behavioral health facilities including two world-class addiction treatment centers; a state-of-the-art orthopedics and sports medicine facility; multiple cancer care destinations including the Brigitte Harris Cancer Pavilion, Henry Ford Health’s premier location in Detroit; & more options than ever for primary care for patients and families across the region.
Founded in 1915
Detroit, Michigan, USA
21K employees (239 in marketing)
74% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$310.3K
Traffic Source Mix
Search
64.7%
Direct
29.8%
Referral
4.1%
Social
0.8%
Paid
0.5%
Headcount Trend
Current headcount: ~20.6K
Marketing Team
Marketing Team Size
170 (1% of company)
Funding
Total Funding
$40.3M
Last Raise
$266K
Grant, 6 years ago
Funding History
- Jun 2020Grant • $266K
- Apr 2018Grant • $20M
- Dec 2016Grant • $20M