4 months ago
CRM Engagement Specialist
European Wax Center
Plano, TX (On-site)Full time
Marketing jobs
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CRM Engagement Specialist
Plano, TX (On-site)
Salary Not AvailableEntry LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Handle inbound guest messaging to drive bookings and upsells while upholding brand voice.
- Must-have: Proven experience managing customer communications via SMS, email, or chat.
- Standout: CRM-backed reporting and cross-team collaboration to optimize campaigns.
Job Description
Responsibilities
- Monitor and respond promptly to inbound SMS and email responses generated from marketing campaigns.
- Engage prospective and returning guests in helpful conversations that guide them toward booking.
- Answer questions, provide recommendations, and remove friction in the decision-making process.
- Manage multiple guest conversations simultaneously while maintaining accuracy and professionalism.
- Represent the brand in every written interaction, ensuring tone, messaging, and values remain consistent.
- Adapt responses while staying aligned with established brand guidelines.
- Deliver thoughtful, personalized communication rather than generic replies.
- Encourage guests to complete bookings.
- Identify opportunities to upsell services, packages, memberships, or add-ons.
- Use consultative selling techniques to match guests with the best experience for their needs.
Requirements
- High school diploma or equivalent (required).
- Associate or bachelor's degree in a related field (preferred).
- Proven experience in call center environments, preferably in beauty, wellness, hospitality, or service industries.
- Familiarity with scheduling software and CRM systems (HubSpot preferred).
- Experience managing customer communications via SMS, email, or chat platforms.
- This job is not eligible for US visa sponsorship
Preferred
- Proficiency in Microsoft Office Suite – Word, Excel, PowerPoint, Outlook.
European Wax Center
3.0 Glassdoor
European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. At more than 1,000 locations, we provide guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. We have revolutionized the waxing category with our innovative, signature Comfort Wax® and full collection of proprietary products to enhance and extend our guests' waxing services. Our brand is trusted, efficacious and accessible.
Founded in 2004
Plano, Texas, USA
7.7K employees (229 in marketing)
43% recommend to a friend
42% CEO approval
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$6.8K
Traffic Source Mix
Search
52.2%
Direct
40.3%
Referral
5%
Social
1.9%
Paid
0.6%
Headcount Trend
Current headcount: ~7.7K
Marketing Team
Marketing Team Size
28 (0% of company)
Median Career Experience
9.5 years
Median Tenure
6.6 years
People
Marketing Leadership
carly tietzer
VP of Marketing
At the company for 6 years 6 months
Pamela Zerber
VP Operations & Regional Development/Marketing New England
At the company for 16 years 6 months
Deryl C.
Director of Local Performance Marketing
At the company for 2 years 7 months
Sarah McGeehan
Marketing Director
At the company for 6 years 3 months
Funding
Total Funding
$400M
Last Raise
Post IPO Debt, 4 years ago