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1 day ago

Senior Manager, Product Marketing

Benevity

Atlanta, GA (Remote)Full time

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Benevity logo

Senior Manager, Product Marketing

Benevity

Atlanta, GA (Remote)

In-houseFull-timeSenior level8+ years exp.
1 day ago
Benevity logo
Benevity

Senior Manager, Product Marketing

Atlanta, GA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 1 day ago

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Job Summary

Lead and coach a PMM team to own end-to-end enterprise GTM from messaging to cross-functional execution, driving strategy, capability development, and stakeholder alignment.

  • Own end-to-end messaging and GTM for the Benevity Enterprise Impact Platform
  • Build and scale high-performing PMM team through coaching and development plans
  • Align with Product, Sales, and Marketing to ensure a unified market narrative

Job Description

Responsibilities

  • Team Leadership & Coaching
  • Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
  • Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
  • Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
  • Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
  • Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
  • Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
  • Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
  • Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
  • Strategic Execution (The "Player" Role)

Requirements

  • 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
  • A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
  • Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
  • Track record of building and scaling high-performing teams in a fast-paced environment.
  • Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
  • An analytical mind that balances a data-driven and an emotional approach to marketing.
  • Outstanding presentation and business writing skills.

Preferred

  • Previous experience working with CSR, social impact, or nonprofits.
Benevity logo

Benevity

3.5 Glassdoor

Benevity is the first Enterprise Impact Platform that scales corporate impact by embedding purpose into business strategy while ensuring trust, security and measurable outcomes. Purpose is the future of business, and Benevity helps you harness it. We're not just a platform; we're your purpose at work, woven into the fabric of your business and enabling measurable, global impact you can see. Let's make purpose the way business gets done.A certified B Corporation and recognized in Fortune's Impact 20, we empower iconic brands to attract, retain and engage diverse workforces, embed social action in customer experiences, support communities and understand their impact in the world. Since our inception, Benevity has helped businesses around the world donate over $18.5 billion (CAD), log 99 million volunteer hours, empower 6.5 million changemakers, support 513,000 nonprofits, and enable 132 million acts of goodness.

Founded in 2008
Calgary, Alberta, CAN
807 employees (75 in marketing)
www.benevity.com
59% recommend to a friend
66% CEO approval

Marketing Team

Marketing Team Size
51 (6% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$69.2M
Last Raise
$40M
Private Equity, 5 years ago

Funding History

  • Feb 2021
    Private Equity
  • Dec 2020
    Private Equity
  • Dec 2020
    Private Equity

Traffic Signals

Monthly Visitors
140.9K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
35.4%
Direct
55.1%
Referral
7%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~801

Recent News

Until Forever Charity Joins the Benevity Network to Expand Its Global Impact
Oct 23, 2025 • The National Law Review
New Benevity Impact Labs Research Reveals a Confidence Gap Among Global Grantmakers
Oct 22, 2025 • The Manila Times
An untapped market for Canadian tech
Sep 22, 2025 • BetaKit
Varcoe: Benevity names new CEO, as city tech sector's growth rate leads North America
Sep 19, 2025 • Calgary Herald
Benevity appoints new CEO
Sep 19, 2025 • Future of Good
Varcoe: Benevity names new CEO, as city tech sector's growth rate leads North America
Sep 19, 2025 • Calgary Herald
Benevity Reveals New CEO as the ‘Ideal Steward’ to Guide Company’s Next Phase
Sep 16, 2025 • Calgary.Tech
Leadership changes hit Benevity and Fable as CEOs step aside for board seats
Sep 16, 2025 • BetaKit
Benevity Names Soraya Alexander as Chief Executive Officer
Sep 15, 2025 • The IFP
Soraya Alexander Appointed CEO At Benevity
Sep 15, 2025 • The NonProfit Times
Benevity Names Soraya Alexander as Chief Executive Officer
Sep 15, 2025 • Benevity
Headversity Taps Former Benevity CEO to Lead ‘Important Transition’ for Calgary Firm
Sep 11, 2025 • Calgary.Tech
Headversity Appoints Kelly Schmitt as Chief Executive Officer to Accelerate Next Phase of Growth
Sep 10, 2025 • Canada NewsWire
The Top Grant Management Software Vendors According to the FeaturedCustomers Summer 2025 Customer Success Report
Jul 22, 2025 • EIN Presswire
Benevity Releases First Enterprise Impact Platform to Solve CSR and Social Impact’s Biggest Challenges
May 16, 2025 • Benevity
Benevity Releases First Enterprise Impact Platform To Solve CSR and Social Impact's Biggest Challenges
May 16, 2025 • Morningstar.com
Annual Benevity State of Corporate Purpose Report Finds Purpose Remains a Strategic Contributor to Business Success
May 14, 2025 • Benevity
Benevity Appoints Industry’s First Chief Artificial Intelligence Officer
Apr 28, 2025 • TecHR
Benevity Appoints Industry’s First Chief Artificial Intelligence Officer
Apr 28, 2025 • Benevity
Benevity Appoints Industry’s First Chief Artificial Intelligence Officer
Apr 28, 2025 • Morningstar.com
Benevity Appoints Industry’s First Chief Artificial Intelligence Officer
Apr 28, 2025 • GlobeNewswire
Tiptappay Micropayments Announces New Partnership with Benevity Inc.
Mar 19, 2025 • Business Wire
Crowdfunding Market Poised to Reach US$ 1.27 billion by 2032 with a 1.40% CAGR
Mar 17, 2025 • EIN Presswire
Goodera Launches 20+ Innovations in Employee Volunteering at the Global Volunteering Summit 2025
Mar 14, 2025 • EIN Presswire
Crowdfunding Market Size to Reach USD 1.27 Billion by 2032; Compound Annual Growth Rate (CAGR) of 1.40%
Jan 15, 2025 • EIN Presswire
Benevity reports over $140 million donated through its platform this Giving Tuesday
Dec 6, 2024 • BetaKit
Benevity celebrates over $140 million donated and a 17% increase in volunteer hours logged on GivingTuesday
Dec 5, 2024 • GlobeNewswire News Room
Benevity celebrates over $140 million donated and a 17% increase in volunteer hours logged on GivingTuesday
Dec 5, 2024 • Morningstar, Inc.
Benevity Accelerates Growth and Innovation
Nov 28, 2024 • TecHR
Benevity Accelerates Growth and Innovation
Nov 27, 2024 • GlobeNewswire News Room
Volunteering programs are probably the most powerful well-being benefit in your toolkit: ‘It’s a big competitive advantage from a talent perspective’
Nov 27, 2024 • Fortune
New Exclusive Data Reveals All-Time High Corporate Social Responsibility Impact in UK
Nov 8, 2024 • GlobeNewswire News Room
Benevity appoints Christopher Maloof as CEO to lead its next phase of growth
Aug 29, 2024 • Globe Newswire
Benevity sets a new standard for social impact reporting with the launch of Benevity Impact Reports
Jun 18, 2024 • Globe Newswire
New Benevity Data Shows Companies that Embrace an ‘Impact Mindset’ are Building Resilience in a Polarized World
Apr 26, 2024 • wahanariau.com
Benevity’s 2024 Corporate Goodness Awards Celebrate Groundbreakers in Social Impact
Apr 26, 2024 • Globe Newswire
New Benevity Report Reveals a Surge in Corporate Volunteerism
Feb 6, 2024 • GlobeNewswire News Room
New Benevity Report Reveals a Surge in Corporate Volunteerism
Feb 6, 2024 • Yahoo Finance
Benevity Adds to Its Executive Team
Jan 26, 2024
Benevity Releases its Top Charitable Causes Supported by Companies and Their People in 2023
Jan 24, 2024 • GlobeNewswire
CSRWire - Benevity Releases Its Top Charitable Causes Supported by Companies and Their People in 2023
Jan 24, 2024 • CSRwire
Benevity Adds to its Executive Team
Jan 22, 2024 • Benevity
Benevity Adds to its Executive Team
Jan 22, 2024 • Morningstar
Benevity cites lower than expected customer demand as cause for 14 percent layoffs
Jan 1, 1970 • BetaKit
How Ada and Benevity became Canadian tech unicorns
Jan 1, 1970 • BetaKit
Benevity’s platform surpasses $10 billion in donations, brings on 124 clients
Jan 1, 1970 • BetaKit
Why Benevity’s new CEO Kelly Schmitt is already thinking about her successor
Jan 1, 1970 • BetaKit
Benevity Ranks Sewa International Among Top 10 Charitable Causes Supported by Companies
Jan 1, 1970 • PR Newswire
Benevity Joins Over 2,400 CEOs in a Commitment to Advance Diversity and Inclusion in the Workplace
Jan 1, 1970 • GlobeNewswire News Room
Impact Genome Registry and Benevity Partner to Help Companies Verify Social Impact
Jan 1, 1970 • PRNewswire
Calgary-based tech company Benevity announces mass layoffs
Jan 1, 1970 • calgaryherald
Corporate granting surges across Benevity's growing client ...
Jan 1, 1970 • Yahoo Finance
Corporate granting surges across Benevity’s growing client community
Jan 1, 1970 • GlobeNewswire News Room
CITGO Awarded Benevity's 2022 Community Hero Award
Jan 1, 1970 • PR Newswire
Press releases from AAP
Jan 1, 1970 • The Inverell Times
Benevity reports another record-breaking GivingTuesday with $150 million donated to 53K+ nonprofits
Jan 1, 1970 • Financial Post

Links

www.benevity.comLinkedInX (Twitter)Crunchbase