4 days ago
Specialist Marketing Strategy
PGA TOUR
Ponte Vedra Beach, FL (Unknown)Full time
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Specialist Marketing Strategy
Ponte Vedra Beach, FL (Unknown)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end PGA Tour product marketing, leading paid and earned media, email programs, and brand campaigns that build local awareness and drive revenue.
- Oversee media buying processes and trafficking across print, digital, TV, radio and outdoor
- Collaborate with Creative Studio, Digital and Communications teams to develop cohesive content and campaigns
Job Description
Responsibilities
- Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour products
- In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests
- Develop the e-mail marketing strategies for PGA Tour events
- Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partners
- Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)
- Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls
- Develop and execute compelling email content that engages with fans to drive awareness and revenue
- Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement
- Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.
- Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products
Requirements
- Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required
- Minimum 4 years’ experience in marketing, preferably sports marketing
- Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required
- Excellent written communication and copywriting skills
- Strong project management aptitude and ability to work against deadlines
- Thorough knowledge of general business procedures
- Creative trafficking and graphic design background a plus
PGA TOUR
3.8 Glassdoor
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion. To learn more about the positive impact the PGA TOUR has on the communities in which we play, please visit www.pgatour.com/impact. Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, TikTok, WeChat, Weibo, Toutiao and Douyin.
Marketing Team
Marketing Team Size
508 (15% of company)
Median Career Experience
14 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Alex Dorsch
Vice President Ticket and Marketing Operations
At the company for 15 years 9 months
Laura Neal
Executive Vice President, Brand Communications
At the company for 19 years 8 months
Kari Norris
Vice President of Marketing -Korn Ferry Tour
At the company for 19 years 9 months
Patricia Alberto
Director, Marketing and Communications – Americas
At the company for 10 years 6 months
Traffic Signals
Monthly Visitors
5.3M
Monthly Google Ads Budget
$11
Traffic Source Mix
Search
36.2%
Direct
57.2%
Referral
6%
Social
0.4%
Paid
0.1%
Headcount Trend
Current headcount: ~3.3K