23 hrs ago
Manager, Player & Agent Communications
PGA TOUR
Ponte Vedra Beach, FL (Unknown)Full time
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Manager, Player & Agent Communications
Ponte Vedra Beach, FL (Unknown)
Salary Not AvailableManager5+ years expFull time
Posted 23 hrs ago
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Job Summary
Own and coordinate year-round media and communications support for PGA TOUR players, managing opportunities, scheduling, and partnerships across media, content, and sponsorship activities.
- Lead player media day and scheduling workflows
- Drive cross-team communications and reporting on player partnerships
Job Description
Responsibilities
- Build and maintain relationships with agents and players to provide year-round media and communications support, understanding player schedules, preferences and overall brand objectives.
- Serve as a resource to agents and players to recommend media opportunities designed to build player profiles/brands; provide players and agents with PR or crisis communications support as needed.
- Work closely with Publicity team to strategically execute inbound media requests and identify new outlets and placements to support player storytelling or brand objectives; play a contributing role in weekly Player Pitch meeting.
- Oversee Player Opportunities and Scheduling and work closely with PGA TOUR media officials to manage player requests from internal and external stakeholders, prioritizing asks and determining strategy.
- Serve as player booking point of contact for internal teams (content, broadcast, media) and external partners (e.g. Golf Channel, Sirius XM, CBS/NBC); lead quarterly carwash and content captures.
- Serve as project manager for “PGA TOUR Media Day,” a new concept that aligns with the future schedule, providing access to TOUR media partners to capture promotional assets (i.e. headshots, poses, interviews, etc.).
- Facilitate New Member Orientation, support Agent Certification and represent Communications Team in first-time winner meetings.
- Represent Communications Team in weekly Player Partnership meetings, supporting player sponsorship opportunities through content and earned media; Oversee communications reporting on all Player Partnerships player collateral (i.e. scorecards, winner’s reports, etc.).
- Track player requests (executed and declined) and consistently update player CRM providing ad hoc and year-end reports; Determine strategy for trending player or outlet declines.
- Manage Fan Focus Index efforts, including identifying opportunities for moving players throughout quadrants i.e. “Next Up” and “Rising Stars” players (increase popularity through measurable fan engagement metrics).
Requirements
- Bachelor’s degree in communications, Journalism, Public Relations, or a related field is required; an advanced degree is a plus and may be considered favorably.
- 5+ years of experience in communications, public relations, or media relations, with a strong preference for experience in golf tournament communications, sports event management and athlete relations.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiar with digital publishing tools, content management systems, and social media platforms.
- Strong organizational, time management and multitasking skills with meticulous attention to detail.
- Exceptional written and verbal communication skills, including advanced proficiency in writing, editing, content creation, idea pitching, and public speaking. Ability to tailor messaging for diverse audiences and platforms.
- Proven ability to communicate effectively across departments and stakeholder groups, fostering alignment and collaboration in a matrixed organizational environment.
- Expected to respond to inquiries from players, agents and media members as soon as receiving, including evenings and weekends.
- Maintains a polished professional image and demonstrates excellent interpersonal skills. Ability to work effectively as part of a team and independently.
- Ability to travel and work flexible hours, including evenings and weekends.
- Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament operations.
Preferred
- Advanced degree is a plus.
PGA TOUR
3.8 Glassdoor
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion. To learn more about the positive impact the PGA TOUR has on the communities in which we play, please visit www.pgatour.com/impact. Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, TikTok, WeChat, Weibo, Toutiao and Douyin.
Traffic Signals
Monthly Visitors
5.3M
Monthly Google Ads Budget
$11
Traffic Source Mix
Search
36.2%
Direct
57.2%
Referral
6%
Social
0.4%
Paid
0.1%
Headcount Trend
Current headcount: ~3.3K
Marketing Team
Marketing Team Size
508 (15% of company)
Median Career Experience
14 years
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
1
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