Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels.
Brand & Content Leadership: Own the organization's brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages the target audience.
Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with customers.
Team Leadership: Lead and mentor the existing marketing team, providing guidance and support for their efforts and helping them to develop new skills.
Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions.
Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics.

Full-Funnel Expertise: Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions.
Growth Mindset: Proven track record of building and scaling a marketing function in a high-growth environment.
Operational Leadership: Experience managing marketing campaigns and processes with a focus on measurable improvements.
Analytical Skills: Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies. SQL proficiency is a plus.
Team Leadership: Proven ability to manage and mentor a marketing team.
Cross-Functional Collaboration: Experience working effectively across sales, product, and leadership teams.
Product Rollout: Experience working with all growth stakeholders to roll out new products and features.

Prior experience in the logistics, supply chain, or construction technology industries.
Experience with a brand-building role at an organization with a strong, recognizable identity.
Proficiency in key marketing automation and CRM platforms.

Head of Marketing