8 days ago
Social Media & Content Specialist
Sunrun
Lehi, UT (Hybrid)Full time$75K/yr – $100K/yr
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Social Media & Content Specialist
Lehi, UT (Hybrid)
$75K/yr – $100K/yrMid Level3+ years expFull time
Posted 8 days ago
Job Summary
Own the end-to-end social media program from strategy and content creation to analytics, sales enablement, recruitment branding, and community management, driving engagement, lead generation, and talent attraction.
- Own social strategy and content calendar
- Drive engagement, leads, and employer branding
Job Description
Responsibilities
- Social Media Strategy & Content Creation
- - Develop and execute a comprehensive social media strategy across all major platform
- - Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/TikToks), graphics, and copy.
- - Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
- - Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.
- Sales Enablement & Lead Generation
- - Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.
- - Design and implement social selling strategies to identify and engage potential leads.
- - Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution.
- - Monitor social channels for sales opportunities and facilitate hand-offs to the sales department.
Requirements
- Experience: 3-5+ years of experience managing social media for a high-growth brand or creative agency.
- Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns.
- Platform Mastery: Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms.
- Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
- Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time.
- AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
- Communication: Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots.
Sunrun
3.3 Glassdoor
Life runs on clean energy. With Sunrun, you get a new, modern energy experience – the freedom to power life how and when you want with reliable, affordable energy made from the sun.
Founded in 2007
San Francisco, California, USA
10K employees (185 in marketing)
53% recommend to a friend
64% CEO approval
Salaries
Posted range
$75K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Median Career Experience
13 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Jason Deelstra
Senior Vice President Marketing and Experience
At the company for 5 years 9 months
Shirin Belur
Head of Content and Product Marketing
At the company for 3 years 5 months
Derek Cohen
Head of Acquisition Marketing
At the company for 3 years 7 months
James Aida
Sr. Director of Brand, Product & CX Marketing
At the company for 4 years 8 months
Funding
Total Funding
$6.4B
Last Raise
$510M
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $510M
- Jul 2025Post IPO Debt • $431M
- Jan 2025Post IPO Debt • $629M
Traffic Signals
Monthly Visitors
650K
Monthly Google Ads Budget
$383.1K
Traffic Source Mix
Search
23.8%
Direct
64.3%
Referral
8.4%
Social
1%
Paid
2.4%
Headcount Trend
Current headcount: ~10.3K