Own end-to-end brand growth initiatives for WEBTOON in the U.S. and globally, shaping branding, partnerships, and measurement across cross-functional teams, with accountability for campaigns, budgets, and performance.

Lead multi-channel brand campaigns from planning to execution
Define and communicate brand strategy and measurement frameworks
Collaborate across teams to ensure consistent brand execution and alignment with user growth

Job Description

Responsibilities

As a member of the Global Brand Task Force, help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth.
Shape WEBTOON's brand marketing vision, positioning, and core messaging.
Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels, and keep brand initiatives aligned with measurable user growth goals.
Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end—from planning through execution - including digital advertising, OOH, experiential, strategic partnerships, and influencer/celebrity partnerships.
Manage campaign budgets, timelines, and agency/vendor relationships, working in close partnership with the Creative team.
Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets that consistently reinforce the WEBTOON brand.
Develop measurement frameworks to evaluate campaign effectiveness and to optimize future initiatives based on the results.
Track and report campaign and brand performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
Develop scalable marketing frameworks and campaign playbooks that improve execution efficiency and collaboration across the Task Force and broader team.

Requirements

5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.
Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
Excellent communication, presentation, and storytelling skills.
Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

Preferred

Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement.
Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities is strongly preferred.
Bilingual proficiency in English and Korean is strongly preferred.

Benefits

Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous PTO and Parental Leave Top-up
401K Contributions
Commuter Benefits
Global WEBTOON and LINE FRIENDS discount program
Winter break shutdown and a whole lot more!

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

As a member of the Global Brand Task Force, help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth.
Shape WEBTOON's brand marketing vision, positioning, and core messaging.
Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels, and keep brand initiatives aligned with measurable user growth goals.
Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end—from planning through execution - including digital advertising, OOH, experiential, strategic partnerships, and influencer/celebrity partnerships.
Manage campaign budgets, timelines, and agency/vendor relationships, working in close partnership with the Creative team.
Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets that consistently reinforce the WEBTOON brand.
Develop measurement frameworks to evaluate campaign effectiveness and to optimize future initiatives based on the results.
Track and report campaign and brand performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
Develop scalable marketing frameworks and campaign playbooks that improve execution efficiency and collaboration across the Task Force and broader team.

Requirements

5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.
Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
Excellent communication, presentation, and storytelling skills.
Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

Preferred

Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement.
Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities is strongly preferred.
Bilingual proficiency in English and Korean is strongly preferred.

Benefits

Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous PTO and Parental Leave Top-up
401K Contributions
Commuter Benefits
Global WEBTOON and LINE FRIENDS discount program
Winter break shutdown and a whole lot more!