3 weeks ago
Associate Brand Manager - La Crema
Jackson Family Wines
Santa Rosa, CA (On-site)Full time$95K/yr – $105K/yr
Marketing jobs
2 marketing jobs
Associate Brand Manager - La Crema
Santa Rosa, CA (On-site)
$95K/yr – $105K/yrMid Level4+ years expFull time
Posted 3 weeks ago
Job Summary
Own the brand marketing plan and lead initiatives across events, digital marketing, trade and DTC while coordinating cross-functional teams to drive growth and monitor performance.
- Partner with Brand Manager on long-term and annual business and marketing plans
- Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
- Prepare monthly stakeholder reports on business results
Job Description
Responsibilities
- Partner with Brand Manager on long-term and annual business and marketing plan
- Research and provide brand and market data as needed to Brand Manager
- Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
- Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
- Prepare reports to update stakeholders on monthly business results
- Support new product launches
- Partner with Sales to develop effective trade tools to drive distribution and velocity
- Manage components of the P&L: Marketing budget, sales forecast, COGS
Requirements
- 4+ years relevant work experience in a marketing related position
- Wine industry knowledge is a plus
- Experience marketing consumer packaged goods (CPG) brands is a plus
- Proficiency in common programs such as Excel, PowerPoint, and Word
- Basic understanding of various pricing strategies across multiple markets and channels
Benefits
- Health Benefits – Medical, Dental, Vision, Disability & Life insurance
- 401k with employer match
- Generous time off including vacation, holidays, and paid health time
- Paid volunteer time
- Learning & Development opportunities
- Modern Health virtual mental health & coaching visits
- Wine discounts!
Jackson Family Wines
4.2 Glassdoor
Jackson Family Wines, based in Sonoma County – in the heart of California’s wine country – is one of the few family-owned and operated winery groups of its kind. Founded in 1983 with a focus on artisanal wines of distinct character and quality, Jackson Family Wines’ portfolio of wineries includes Kendall-Jackson, La Crema, Freemark Abbey, Murphy-Goode, Stonestreet, Matanzas Creek and Cambria (plus many more!), as well as a collection of luxury wineries such as Cardinale, Lokoya and Verite. Today, the Jackson family carries the formidable legacy of founder Jess Jackson forward to the next generation. We continue to embed our core values of land stewardship, inspired winemaking and a respect for wine at the table into the company’s local and worldwide practices. All of JFW’s wineries reflect a unique quality story steeped in extraordinary vineyards, remarkable artisan winemaking and the dedication of hard working, talented individuals. This philosophy is often called sustainability, but for us it’s all about providing environmental, social and economic benefits that our family, employees and community can all share – now and in the future.2015 North Bay Business Journal's Best Places to Work Winner!
Founded in 1982
Santa Rosa, California, USA
1.3K employees (116 in marketing)
84% recommend to a friend
96% CEO approval
Salaries
Posted range
$95K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (7% of company)
Median Career Experience
15 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Kendal Webber
Senior Vice President, Marketing
At the company for 15 years 2 months
Maggie Curry
VP Marketing, Partnerhships and Trade Marketing at Jackson Family Wines
At the company for 17 years 9 months
Alison Urmini
Senior Vice President of Marketing
At the company for 21 years 8 months
SALLY BURTON
Vice President Marketing
At the company for 7 years 7 months
Traffic Signals
Monthly Visitors
7K
Traffic Source Mix
Search
36.7%
Direct
42.9%
Referral
10%
Social
9.3%
Paid
1%
Headcount Trend
Current headcount: ~1.3K
News about Jackson Family Wines
Links
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