4 hrs ago
Social Media Coordinator
Jackson Family Wines
Santa Rosa, CA (On-site)Full time$28/hr – $34/hr
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Social Media Coordinator
Santa Rosa, CA (On-site)
$28/hr – $34/hrEntry Level2+ years expFull time
Posted 4 hrs ago
Job Summary
Own and drive the day-to-day social media execution across multiple wine brands, shaping content, calendars, and publishing while partnering with Brand Marketing, PR and Creative teams.
- Coordinate assets, approvals, and publishing across platforms
- Collaborate with internal partners to optimize content and report on performance
Job Description
Responsibilities
- Support the day-to-day execution of social media across multiple wine brands and platforms, including Instagram, Facebook, TikTok and other relevant channels.
- Maintain social content calendars and help coordinate assets, approvals, deadlines and publishing schedules across brands.
- Schedule and publish organic social content in accordance with established brand plans, guidelines and channel best practices.
- Capture photo and video content at wineries, vineyards, events and other brand moments for use across social and digital channels.
- Create and edit social-first content, including short-form video, photography, Reels, Stories and other platform-specific assets.
- Adapt and resize existing brand and creative assets for use across social and digital channels.
- Support community management by monitoring and responding to comments, direct messages, mentions and tagged content in accordance with established brand guidelines and response protocols.
- Engage with consumers and relevant accounts as appropriate, while escalating customer service, reputational or sensitive issues to the appropriate internal team member.
- Help coordinate social and digital content needs with internal and external creative partners, including communicating required formats, specifications, timing and deliverables.
- Partner with Brand Marketing, PR, Winemaking and Creative teams to gather and coordinate information, assets and content needed to support social media plans and execution.
Requirements
- 1–2 years of experience in social media, digital marketing, content creation or a related area; relevant internships or hands-on experience welcome.
- Comfortable creating social-first photo and video content, particularly short-form video.
- Familiarity with major social platforms and their content formats and basic best practices.
- Familiarity with social media scheduling and publishing tools preferred.
- Experience with or willingness to learn content creation and editing tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.
- Strong writing and proofreading skills.
- Highly organized and detail-oriented, with the ability to coordinate multiple brands, deadlines and deliverables.
- Collaborative and comfortable taking direction, incorporating feedback and working with multiple internal and external partners.
- Good judgment and an understanding of the importance of representing brands appropriately in public-facing channels.
- Interest in wine, food, hospitality and lifestyle brands preferred.
Benefits
- Health Benefits – Medical, Dental, Vision, Disability & Life insurance
- 401k with employer match
- Generous time off including vacation, holidays, and paid health time
- Paid volunteer time
- Learning & Development opportunities
- Modern Health virtual mental health & coaching visits
- Wine discounts!
Jackson Family Wines
4.2 Glassdoor
Jackson Family Wines, based in Sonoma County – in the heart of California’s wine country – is one of the few family-owned and operated winery groups of its kind. Founded in 1983 with a focus on artisanal wines of distinct character and quality, Jackson Family Wines’ portfolio of wineries includes Kendall-Jackson, La Crema, Freemark Abbey, Murphy-Goode, Stonestreet, Matanzas Creek and Cambria (plus many more!), as well as a collection of luxury wineries such as Cardinale, Lokoya and Verite. Today, the Jackson family carries the formidable legacy of founder Jess Jackson forward to the next generation. We continue to embed our core values of land stewardship, inspired winemaking and a respect for wine at the table into the company’s local and worldwide practices. All of JFW’s wineries reflect a unique quality story steeped in extraordinary vineyards, remarkable artisan winemaking and the dedication of hard working, talented individuals. This philosophy is often called sustainability, but for us it’s all about providing environmental, social and economic benefits that our family, employees and community can all share – now and in the future.2015 North Bay Business Journal's Best Places to Work Winner!
Founded in 1982
Santa Rosa, California, USA
1.3K employees (116 in marketing)
84% recommend to a friend
96% CEO approval
Salaries
Posted range
$28/hr – $34/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (7% of company)
Median Career Experience
15 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Kendal Webber
Senior Vice President, Marketing
At the company for 15 years 1 month
Maggie Curry
VP Marketing, Partnerhships and Trade Marketing at Jackson Family Wines
At the company for 17 years 8 months
Alison Urmini
Senior Vice President of Marketing
At the company for 21 years 7 months
SALLY BURTON
Vice President Marketing
At the company for 7 years 6 months
Traffic Signals
Monthly Visitors
7K
Traffic Source Mix
Search
36.7%
Direct
42.9%
Referral
10%
Social
9.3%
Paid
1%
Headcount Trend
Current headcount: ~1.3K