1 day ago
Director, Loyalty & CRM
David's Bridal
King of Prussia, PA (Remote)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Director, Loyalty & CRM
King of Prussia, PA (Remote)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 1 day ago
Job Summary
Own CRM, loyalty, and personalization strategy across David’s and Pearl, shaping audiences, journeys, and experiences while driving engagement and lifetime value.
- Define and optimize lifecycle journeys and segmentation to increase repeat purchase and cross-category engagement.
- Lead data-driven personalization efforts and platform decisions with Analytics and Technology partners.
Job Description
Responsibilities
- CRM, Lifecycle & Personalization· Own CRM, lifecycle, segmentation, and personalization strategy across David’s and Pearl, translating customer data, behaviors, and signals into differentiated audiences, journeys, communications, and experiences.
- Lead the ongoing optimization and expansion of triggered and lifecycle journeys across key customer moments, including acquisition and opt-in, appointment, purchase, event milestones, second purchase, cross-category engagement, Pearl experiences, retention, and reactivation.
- Develop and continually evolve a scalable segmentation framework incorporating lifecycle stage, customer behavior, purchase history, loyalty status, engagement, event timing, category affinity, and other relevant signals.
- Advance personalization by expanding the use of dynamic, predictive, and next-best-action approaches across email, SMS, loyalty, and other addressable experiences.
- Identify high-value customer behaviors and opportunities to increase repeat purchase, cross-category penetration, retention, and lifetime value while optimizing the overall communication mix.
- Partner with Analytics, Digital, and Technology to identify data gaps and define the data, models, integrations, and capabilities required to continually advance customer decisioning and personalization.
- Loyalty Strategy· Own the strategy and evolution of David’s loyalty program and Pearl loyalty experiences, including program positioning, structure, tiers, benefits, rewards, experiences, and member value proposition.
- Set strategic priorities for membership growth, engagement, redemption, second purchase, cross-category behavior, retention, and lifetime value, guiding the Loyalty Manager in execution across campaigns, offers, partnerships, promotions, and member experiences.
- Define how Pearl experiences, benefits, partners, and customer signals integrate into the David’s customer journey, creating connected experiences across the broader ecosystem.
- Partner with Finance and Analytics to evaluate loyalty program economics and incremental impact, including revenue, reward cost, redemption, breakage, and ROI.
Requirements
- 8+ years of experience across CRM, lifecycle marketing, loyalty, retention, customer strategy, or related disciplines, including experience leading teams and complex cross-functional initiatives.
- Deep expertise in CRM strategy, segmentation, personalization, email/SMS, and lifecycle marketing, with demonstrated ability to use behavioral, transactional, and engagement data to develop sophisticated customer strategies and journeys.
- Experience developing or evolving loyalty programs and driving measurable improvements in customer engagement and value.
- Strong understanding of the marketing technology ecosystem, including ESPs, SMS platforms, CDPs, loyalty platforms, journey orchestration, and customer data activation; experience evaluating, selecting, implementing, migrating, or evolving major platforms strongly preferred.
- Strong analytical orientation with experience in experimentation, incrementality, retention, customer lifetime value, and translating customer data into strategic recommendations.
- Proven ability to lead and develop teams, influence cross-functional partners, and manage technology vendors, agencies, and strategic partners.
- Strong executive communication and presentation skills, with the ability to translate complex customer, data, and technology concepts into persuasive business recommendations.
- Retail, ecommerce, fashion, consumer services, or other high-volume B2C experience strongly preferred.
Benefits
- Full Time Opportunity – A comprehensive benefits package is available.
- Rewarding Environment and Competitive Pay
- Generous Dream Maker Discount After First Pay Period
- Referral Incentive Program
- Dayforce Wallet – Get Paid Early!
- Health/Dental/Vision Insurance
- 401K Program
- Paid Vacation, Wellness Days & Holidays, including your Birthday off!
- Pet Benefits
David's Bridal
3.4 Glassdoor
What started in 1950 as a single Florida bridal salon has grown into an international destination for weddings, proms, quinceañeras, and more.In other words, we're here to help you get ready for all of life's once-in-a-lifetimes, with breathtaking designs, fitted fabrics, in-house alterations, free planning tools, and inspiration galore.For more info, visit davidsbridal.com and be sure to follow us @davidsbridal on Instagram, TikTok, Facebook and Pinterest.
Founded in 1950
Conshohocken, Pennsylvania, USA
5.7K employees (1,439 in marketing)
48% recommend to a friend
47% CEO approval
Marketing Team
Marketing Team Size
73 (1% of company)
Median Career Experience
13.5 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Bryan Dow
VP Global Creative and Brand
At the company for 5 years 7 months
Elisabeth June
Head of Go-To-Market, Brand Strategy
At the company for 2 years 2 months
Lindsey V.
Director of Performance Marketing & Analytics
At the company for 2 years 1 month
Jillian Haney
Senior Director Marketing Performance
At the company for 18 years
Funding
Total Funding
$70M
Last Raise
$70M
Debt Financing, 5 years ago
Funding History
- May 2021Debt Financing • $70M
Traffic Signals
Monthly Visitors
3.2M
Monthly Google Ads Budget
$85.3K
Traffic Source Mix
Search
46.3%
Direct
45.5%
Referral
3.8%
Social
3.2%
Paid
1%
Headcount Trend
Current headcount: ~5.7K
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.