3 weeks ago
Multicultural On-Premise Brand Ambassador (supporting Allied Beverage Group)
Next Level Marketing
USA (On-site)Full time$55K/yr – $65K/yr
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Multicultural On-Premise Brand Ambassador (supporting Allied Beverage Group)
USA (On-site)
$55K/yr – $65K/yrMid Level2+ years expFull time
Posted 3 weeks ago
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Job Summary
Own local on-premise brand advocacy for a premium spirits portfolio, driving menu placements, staff trainings, and event-driven activation across a defined territory with budget and travel responsibilities.
- Field ownership: manage relationships with on-premise accounts, showcase venues, promotions, and in-market activations to lift brand visibility.
- Activation & learning: plan local activation calendars, train bartenders and staff, and execute events to drive trial and advocacy while reporting results.
Job Description
Responsibilities
- Develop and grow Diageo’s brand presence within assigned on-premise accounts and territory
- Identify and secure new account opportunities while strengthening existing customer relationships
- Establish and maintain a network of high-profile “Showcase Accounts” featuring strong brand visibility through menu placements, backbar presence, drink features, and point-of-sale materials
- Achieve or exceed territory sales, distribution, and activation goals
- Conduct engaging bartender and staff trainings to increase product knowledge and advocacy
- Develop and execute local activation and event calendars that drive consumer trial and brand awareness
- Collaborate with accounts to secure menu features, promotions, and specialty cocktails
- Maintain strong knowledge of Diageo brands, industry trends, and competitive activity
- Identify market opportunities and provide strategic recommendations to maximize brand growth
- Plan and execute trade, distributor, industry, and consumer-facing events
Requirements
- Bachelor’s degree preferred, ideally in Business, Marketing, Communications, or a related field
- Minimum of 2 years of experience in the alcoholic beverage industry, preferably within on-premise sales or brand marketing
- Existing relationships within the on-premise community strongly preferred
- Strong presentation, communication, and relationship-building skills
- Self-motivated with the ability to work independently and manage priorities effectively
- Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook
- Valid driver’s license, reliable transportation, and acceptable driving record required
- Ability to lift and transport up to 40 pounds on a regular basis
Preferred
- Results-oriented with a strong sense of ownership and accountability
- Organized and detail-oriented, with the ability to thrive in a fast-paced environment
- Strong interpersonal and networking skills
- Strategic thinker with a creative, entrepreneurial mindset
- Passionate about hospitality, spirits, and consumer engagement
- Comfortable presenting to groups and representing premium brands in-market
Benefits
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off
- Paid Holidays
Next Level Marketing
3.5 Glassdoor
Next Level Marketing was founded in 2005 and is widely recognized as one of the beverage industry’s leading brand activation agencies. We operate nationally to build premium brands by creating highly impactful programs that are implemented flawlessly and tracked rigorously. Next Level’s team of experienced and passionate beverage professionals specialize in providing a full array of services that includes:On And Off-Premise SamplingCustom Consumer ResearchNational Accounts ConsultingTraining And EducationNew Product LaunchesNewslettersPOS Development And ProductionDrink Strategy And DevelopmentSales PresentationsCompetitive Surveys And AnalysisMulticultural Marketing ProgramsTracking & Measurement SystemsCheck out our website for more info.
Founded in 2005
Westport, Connecticut, USA
265 employees (42 in marketing)
57% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
1.8K
Traffic Source Mix
Search
20.7%
Direct
59.9%
Referral
5.2%
Social
12.8%
Paid
1.2%
Headcount Trend
Current headcount: ~265
Marketing Team
Marketing Team Size
41 (15% of company)
Median Career Experience
10 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1