3 months ago
Field Marketing Manager for Garcia Hand Picked - Bay Area
Holistic Industries
California, MO (On-site)Full time$65K/yr – $75K/yr
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Field Marketing Manager for Garcia Hand Picked - Bay Area
California, MO (On-site)
$65K/yr – $75K/yrMid LevelFull time
Posted 3 months ago
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Job Summary
Drive in-store field marketing and activations for Garcia Hand Picked in Northern California, aligning sales and marketing to boost account performance.
- Own in-store merchandising, budtender training, and field presence to drive sell-through.
- Must-have: regular travel across Northern California.
- Standout: cross-functional collaboration with Sales and retail partners to grow accounts.
Job Description
Responsibilities
- Drive sell-through through in-store merchandising, budtender training, and consistent field presence.
- Plan and execute vendor days, retail activations, and in-store builds to support priority accounts.
- Track performance (vendor days, visits, in store builds, sales impact) and adjust strategy to maximize results.
- Educate budtenders and sales teams on product benefits, key selling points, to strengthen brand awareness
- Partner closely with Sales, retail partners, and internal teams to align on priorities and grow account performance.
- This role will require regular travel throughout Northern California
Benefits
- medical, dental, and vision coverage
- team member discount in our stores
- Health Savings Account
- pet insurance
- 401(K) with a company match
- company-paid short term and long-term disability
- life and AD&D insurance
- mental health and urgent care services
- referral program
Holistic Industries
2.8 Glassdoor
Holistic Industries started with a simple goal: cultivate top-quality cannabis that’s accessible to people. Through empathy, honorability, accountability, and grit, we have grown to become one of the largest privately held and respected cannabis companies in the nation. We set new industry standards by creating trusted products, fostering career growth, and strengthening communities. We are, and always will be, Champions of the Plant.----In our Liberty dispensaries around the country, we champion cannabis, the culture, and most importantly, our customers. We are your neighbors with the good weed. We hire local talent and feature local brands, in addition to our own brands, in every store. Our brands include Garcia Hand Picked and Strane, Hellavated, Do Drops, Cannaceutica and more to come. We sell and supply hundreds of dispensaries with our brands, provide full spectrum support to sell in and sell through the highest quality cannabis in a diverse line-up of products for every type of cannabis consumer. From genetics snobs to Deadheads to patients looking for relief, our brands have one thing in common - they are for cannabis lovers like us. We cultivate the best plants and people in the industry. Our grows are full of experts on a mission to nurture each and every plant to reach its highest potential. That takes a unique approach, a lot of passion and pride in what we grow and sell. Our cultivation team members are first in line to buy the cannabis they grew, harvested and trimmed as soon as it hits store shelves. We operate in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington D.C. and West Virginia, with support staff working remotely around the country. We are deeply and actively committed to the communities we serve and DEI. If you are interested in joining our team, please reach out and let us know. We are always looking for plant people to grow with us!
Founded in 2011
Capitol Heights, Maryland, USA
413 employees (27 in marketing)
34% recommend to a friend
36% CEO approval
Traffic Signals
Monthly Visitors
7K
Traffic Source Mix
Search
27.2%
Direct
56.8%
Referral
5.1%
Social
9.4%
Paid
1.4%
Headcount Trend
Current headcount: ~413
Marketing Team
Marketing Team Size
18 (4% of company)
Median Career Experience
10 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$156.1M
Last Raise
Series Unknown, 3 years ago