Marketing jobs in the US

Responsibilities

• Market and buyer definition
• Work with business units, industry leaders, Partner Sales, Practices, partners, and client-facing teams to sharpen the target customer problem, buyer personas, buying triggers, use cases, target-account characteristics, and market context for assigned solutions.
• Validate that the offer is anchored in customer demand and a specific business outcome rather than in technology features alone.
• Translate solution capabilities into a differentiated market proposition that is relevant to executive buyers, business stakeholders, technical evaluators, and seller audiences.
• Identify competitive alternatives, substitute approaches, proof requirements, and messaging risks that affect positioning and launch readiness.
• Offer commercialization and packaging
• Lead development of complete partner-ready offer packages for assigned solutions, including offer narrative, customer problem, target buyer, use cases, business outcomes, NTT DATA value proposition, partner role, differentiation, delivery approach, proof points, qualification criteria, and target-account guidance.
• Convert complex technical and service components into a coherent offer architecture that sellers and clients can understand without losing accuracy or credibility.
• Coordinate development of seller-facing and client-facing assets such as solution briefs, pitch narratives, sales plays, discovery questions, qualification guides, talk tracks, executive messaging, use-case stories, objection handling, and supporting proof points.
• Work with Practice, delivery, finance, commercial, and partner stakeholders to incorporate appropriate commercial-model, pricing, investment, marketplace, or funding inputs without assuming ownership for functions that sit elsewhere.

Requirements

• Significant experience commercializing and launching technology, digital, AI-enabled, services, or industry solutions in enterprise markets.
• Demonstrated success taking complex products, platforms, services, or solutions from development or validation through packaging, go-to-market preparation, seller enablement, launch, adoption, and scale.
• Deep experience in product commercialization, offer management, product marketing, solution marketing, go-to-market strategy and execution, sales enablement, launch management, or a closely related field.
• Strong understanding of enterprise buying motions, buyer personas, value propositions, competitive differentiation, sales plays, qualification, target-account strategy, partner co-sell motions, and field adoption.
• Working knowledge of AI, generative AI, automation, and agentic technologies sufficient to explain business value accurately, collaborate with technical experts, and translate complex capabilities into market-facing propositions.
• Hands-on proficiency using leading large language models and generative-AI tools for market research, synthesis, messaging development, content creation, prompt design, competitive analysis, enablement development, and quality validation.
• Proven ability to lead complex cross-functional launches across product or solution teams, sales, marketing, delivery, partners, and executive stakeholders without direct authority over all contributors.
• Strong commercial judgment and the ability to distinguish an interesting capability from a differentiated, repeatable, sellable, and deliverable offer.
• Excellent executive communication, positioning, storytelling, facilitation, and written-content skills.
• Experience in technology services and strategic technology-partner ecosystems strongly preferred.

Preferred

• advanced degree or relevant product, marketing, business, or technology credentials preferred