2 weeks ago
Manager, Consumer Strategy & Growth
Atlantic Media
New York City, NY (On-site)Full time$77K/yr – $85K/yr
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Manager, Consumer Strategy & Growth
New York City, NY (On-site)
$77K/yr – $85K/yrManagerFull time
Posted 2 weeks ago
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Job Summary
Own a cross-functional experimentation program for The Atlantic, translating test results into repeatable on site and international growth actions.
- Own A/B testing and Zephr powered journeys to lift conversion and activation.
- Coordinate growth initiatives across site, app, partnerships, and international expansion with clear QA and measurement.
- Turn test results into actionable recommendations and dashboards for stakeholders.
Job Description
Responsibilities
- Execute A/B tests across offers, gating, messaging, and design to improve baseline conversion performance.
- Support the strategy and execution of key growth initiatives across The Atlantic’s site and app, including day-to-day cross-functional coordination.
- Help launch and optimize subscription partnerships and international growth efforts, including offer setup, onsite testing, and performance tracking.
- Build and maintain onsite tests in Zephr, including customer journeys and HTML/CSS components.
- Contribute to QA processes and experimentation standards that support a reliable and effective testing roadmap.
- Maintain and improve documentation, experimentation records, and Airtable systems so onsite marketing work is organized and accessible.
- Analyze test performance and translate results into clear, actionable recommendations for future iterations.
- Build and maintain dashboards in Looker to monitor experimentation outcomes and surface insights for stakeholders.
Requirements
- Experience in growth, product, marketing, or a related field, ideally with exposure to experimentation, conversion, or subscription growth.
- Ability to interpret test results, identify patterns in performance data, and recommend next steps based on findings.
- Strong organizational skills and attention to detail, with the ability to manage several workstreams at once.
- Clear communication skills and a collaborative working style.
- Comfort working in fast-moving environments and approaching problems with curiosity, initiative, and creativity.
Preferred
- Familiarity with subscription or paywall platforms such as Zephr.
- Experience with analytics and reporting tools such as Looker or Google Analytics.
- Familiarity with project management and documentation tools such as Airtable, JIRA, and Confluence.
- Working knowledge of HTML/CSS.
- Strong technical fluency and comfort working in platforms, systems, and tools that support testing, QA, reporting, and onsite execution.
- Resourceful and self-directed, with the ability to troubleshoot issues, learn new systems quickly, and figure things out independently.
- Open to experimenting with new technologies and workflows, including AI tools such as Claude, Codex, or Glean, to improve efficiency, analysis, and execution.
Benefits
Atlantic Media
Atlantic Media is dedicated to equipping opinion leaders with breakthrough ideas and original insights.Its powerful brands, including The Atlantic and National Journal, reach leaders across all sectors—consumer, business, media, and government. Strategically designed to meet the unique needs of this community, Atlantic Media’s innovative portfolio of digital, print, event, social, and mobile platforms engages an influential audience of over 22 million worldwide each month.Offering an entrepreneurial environment within a collegial, progressive workplace, we provide a wealth of opportunities for career development and growth across the fields of journalism, marketing, sales, business, research and strategy.Follow our brands on twitter: @TheAtlantic @NationalJournalPSA: We've recently received reports that scammers posing as Atlantic Media recruiting team are offering fake jobs to try to steal personal info. Any real communication from Atlantic Media's Talent & Culture team will come from an @atlanticmedia.com email address. You can always email fraudalert@atlanticmedia.com if you are unsure. http://www.atlanticmedia.com/alert-fake-job-scam/
Founded in 1997
Washington, District of Columbia, USA
122 employees (47 in marketing)
Traffic Signals
Monthly Visitors
25.2M
Traffic Source Mix
Search
29.6%
Direct
53.9%
Referral
9.9%
Social
6.2%
Paid
0.2%
Headcount Trend
Current headcount: ~123
Marketing Team
Marketing Team Size
38 (31% of company)
Marketing Roles Posted (Last 30 Days)
1