Own the full marketing plan, brand strategy, and cross‑functional campaigns to drive new customer acquisition and revenue, with data‑driven insights and leadership collaboration.

Own marketing plans for the brand and service lines
Partner with GMs and operations to align marketing with business goals
Drive lead generation and measurable results

Job Description

Responsibilities

Develop marketing plans/strategies: You will be responsible for crafting tailored marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.
Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.
Expert in assigned brand: Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.
Leadership Collaboration & Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.
Cross-functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing.
Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
Data Analysis & Insights: Continuously monitor and analyze the performance of the brand and marketing campaigns with a highly detail-oriented, analytical approach. Leverage advanced Excel skills and AI-powered tools to surface insights, and translate data into clear, actionable recommendations that drive measurable results.
Weekly reporting: Evaluate West performance identifying opportunities and risks.
Budget Management & Planning- Develop marketing plans and budgets, continually monitoring results to drive incremental phone calls and web leads.
Vendor/Agency Management- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure successful campaign execution.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus).
5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships.
Experience in home services, HVAC, plumbing, electrical, retail, multi-location, or consumer service industries strongly preferred.
In-depth digital marketing experience with experience across digital marketing channels, tools, and platforms; fluency in digital metrics, attribution, and performance reporting.
Strong understanding of local marketing and lead generation strategies.
Experience managing multiple campaigns and priorities simultaneously.
Strong analytical and reporting skills.
Excellent communication, organizational, and project management skills.
Ability to thrive in a fast-paced, high-accountability environment.
Advanced proficiency in Microsoft Excel for data analysis, reporting, and performance modeling (pivot tables, complex formulas, dashboards). Comfort leveraging AI tools (e.g., ChatGPT, Copilot, or similar) to accelerate insight generation and reporting efficiency is strongly preferred.

Champions Group Holdings

For us, it’s more than just home services. It’s about building long-term relationships with our employees, partners, and clients. We believe in partnering with world-class businesses & owners to create the leading home services platform. Champions Group has grown to now encompass 19 brands spread across 7 states: California, Nevada, Arizona, Colorado, Texas, Ohio and Washington.

Founded in 2000

Irvine, California, USA

820 employees (34 in marketing)

ChampionsGroupHoldings.com

Traffic Signals

Monthly Visitors

3.5K

Traffic Source Mix

28.6%

Direct

46.7%

Referral

5.8%

Social

17.3%

Paid

1.5%

Headcount Trend

Current headcount: ~820

Marketing Team

Marketing Team Size

32 (4% of company)

Median Career Experience

12 years

Median Tenure

2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Laura Koester

Chief Marketing Officer

At the company for 2 years 6 months

Julie Ruttenberg England

Director, Division Marketing

At the company for 2 years

Michael Olson

Director, Digital Marketing

At the company for 2 years

Rebecca Kwait

Director of Marketing Relations

At the company for 11 years 5 months

Recent News

Kettering HVAC company acquired by California holdings group

Jul 3, 2025 • The Business Journals

California company acquires Kettering’s McAfee Heating & Air

Jul 3, 2025 • dayton-daily-news

Champions Group Expands Midwest Presence with Acquisition of McAfee Heating and Air Conditioning

Jul 2, 2025 • PR Newswire

Responsibilities

Develop marketing plans/strategies: You will be responsible for crafting tailored marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.
Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.
Expert in assigned brand: Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.
Leadership Collaboration & Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.
Cross-functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing.
Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
Data Analysis & Insights: Continuously monitor and analyze the performance of the brand and marketing campaigns with a highly detail-oriented, analytical approach. Leverage advanced Excel skills and AI-powered tools to surface insights, and translate data into clear, actionable recommendations that drive measurable results.
Weekly reporting: Evaluate West performance identifying opportunities and risks.
Budget Management & Planning- Develop marketing plans and budgets, continually monitoring results to drive incremental phone calls and web leads.
Vendor/Agency Management- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure successful campaign execution.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus).
5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships.
Experience in home services, HVAC, plumbing, electrical, retail, multi-location, or consumer service industries strongly preferred.
In-depth digital marketing experience with experience across digital marketing channels, tools, and platforms; fluency in digital metrics, attribution, and performance reporting.
Strong understanding of local marketing and lead generation strategies.
Experience managing multiple campaigns and priorities simultaneously.
Strong analytical and reporting skills.
Excellent communication, organizational, and project management skills.
Ability to thrive in a fast-paced, high-accountability environment.
Advanced proficiency in Microsoft Excel for data analysis, reporting, and performance modeling (pivot tables, complex formulas, dashboards). Comfort leveraging AI tools (e.g., ChatGPT, Copilot, or similar) to accelerate insight generation and reporting efficiency is strongly preferred.