4 weeks ago
Senior Performance Marketing Manager
Independence Pet Holdings
USA (Unknown)Full time
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Senior Performance Marketing Manager
USA (Unknown)
Salary Not AvailableSenior Level6+ years expFull time
Posted 4 weeks ago
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Job Summary
Own the portfolio level paid growth and attribution playbook, aligning Brand, Aggregator, Commercial, and exec teams to maximize CAC/LTV and ROAS across IPH’s multi-brand footprint.
- Portfolio-wide growth ownership: unify strategy, budget, and performance signals across brands and partners.
- Channel/tech edge: optimize paid search, paid social, affiliates, and AI-enabled discovery with stronger attribution and incrementality.
- Portfolio economics: translate funnel insights into prioritized bets and allocation across IPH owned aggregators and marketplace partners.
Job Description
Responsibilities
- Portfolio Growth Strategy & Performance Leadership
- Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams.
- Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks.
- Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations.
- Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization.
- Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio.
- Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities.
- Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth.
- Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks
- Channel Strategy, Optimization & Innovation
- Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels.
- Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement.
- Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization.
- Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework.
- Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency.
- Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies.
- Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth.
Independence Pet Holdings
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Founded in 2021
New York, New York, USA
123 employees (12 in marketing)
Traffic Signals
Monthly Visitors
8.5K
Traffic Source Mix
Search
42%
Direct
35.5%
Referral
7.7%
Social
13.2%
Paid
1.4%
Headcount Trend
Current headcount: ~123
Marketing Team
Marketing Team Size
10 (8% of company)
Median Career Experience
19 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Lee Hurley
Interim Chief Marketing Officer
At the company for 1 year 3 months
Rebecca Pollard
VP Marketing & Consumer Revenue, PetPlace & 24Pet
At the company for 1 year 10 months
Stacy Cleveland
Director of Acquisition & Performance Marketing - Embrace Pet Insurance
At the company for 4 years 8 months
Eric Boldon
Senior Director Marketing & Aggregator Partnerships
At the company for 1 year 2 months