Responsibilities

• Own organic social channel execution across short form platforms including Instagram Reels, YouTube Shorts, and TikTok, supporting brand awareness content.
• Develop and publish bilingual English and Spanish social content that grows audience, engagement, and organic brand search.
• Build and lead a new Reddit strategy targeting accident and legal related subreddits, engaging with users in an authentic, transparent, and helpful way rather than through promotional messaging.
• Manage online reputation across review platforms by encouraging positive reviews, responding promptly, and maintaining a consistent brand voice.
• Monitor brand mentions, sentiment, and conversations across social and community platforms, and respond in a timely and on brand manner.
• Plan and maintain a bilingual organic social content calendar aligned with broader campaigns, educational content, community initiatives, and seasonal themes.
• Repurpose YouTube, web, and educational content into short form social and community formats that support awareness and engagement.
• Partner with SEO, GEO, YouTube, email and CRM, web, creative, and brand teams to align social and reputation efforts with the broader organic ecosystem.
• Grow audience, engagement, and referral traffic to Los Defensores properties through organic social and community efforts.
• Identify emerging platforms, formats, trends, and community opportunities relevant to accident, injury, and safety audiences.

Requirements

• 4+ years of experience in social media management, community management, online reputation management, or a related digital marketing role.
• Hands on experience creating and publishing short form video content for Reels, Shorts, and TikTok.
• Experience building authentic organic community presence on platforms such as Reddit, forums, or similar communities.
• Experience managing online reviews and reputation across platforms such as Google, Yelp, or similar review sites.
• Strong understanding of organic social growth, engagement strategy, content trends, and platform best practices.
• Familiarity with social media management, listening, and analytics tools such as Sprout Social, Hootsuite, Later, Brandwatch, or similar platforms.
• Ability to interpret social and reputation metrics and turn data into clear recommendations that improve awareness and engagement.
• Strong writing, editing, content direction, and visual storytelling skills.
• Familiarity with project management platforms such as ClickUp, Asana, Monday.com, Trello, or similar workflow tools.
• Ability to manage multiple platforms, priorities, and deadlines while maintaining strong attention to detail and quality control.

Preferred

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related discipline is preferred.
• Bilingual English and Spanish strongly preferred, with the ability to create culturally relevant content for English and Spanish speaking audiences.
• Experience working with lead generation, multicultural marketing, legal services, healthcare, financial services, or consumer education brands is a plus.

Benefits

• 3 Weeks Paid Time Off
• 12 Weeks of Paid Parental Leave
• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
• 401(k) Retirement Savings Plan
• Wellness Initiatives/Employee Assistance Program
• Rewards and Recognition Programs
• Career Development Opportunities