4 days ago
Social Media Specialist
IMG Academy
Bradenton, FL (Unknown)Full time
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Social Media Specialist
Bradenton, FL (Unknown)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end social content for an athlete-first program, driving content creation, short-form video production, real-time trend spotting, and brand engagement across platforms.
- Lead creation, production, and editing of assets for Instagram, TikTok, YouTube Shorts, and similar channels.
- Drive content calendars, real-time topic scouting, and cross-functional storytelling to maximize reach and relevance.
Job Description
Responsibilities
- Content Creation & Production
- • Capture and produce high-quality photo and video UGC-style content (practice sessions, competitions, academics, campus life, interviews, behind-the-scenes).
- • Edit and deliver short-form video content optimized for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
- • Develop creative concepts aligned with brand campaigns and seasonal priorities.
- • Create graphics, captions, and motion assets that reflect brand voice and visual standards.
- Social Media Strategy & Execution
- • Execute content calendars across core social platforms.
- • Identify and leverage trending topics, sounds, and sports moments in real time.
- • Collaborate with coaches, athletes, and internal departments to source compelling stories.
- • Monitor analytics and performance metrics to optimize engagement and growth.
Requirements
- Minimum 4+ years of experience in social media content creation, preferably in sports, athletics, or performance training environments.
- Strong photography and videography skills.
- Deep understanding of current social media trends and platform best practices.
- Proficiency in Adobe Lightroom, Photoshop, Premiere Pro and CapCut to edit, resize, and crop images and video for use in social media.
- Knowledge of social media management platforms like Sprout Social, Influencer, Opendorse, etc.
- Ability to work flexible hours, including occasional evenings and weekends for games and events.
Preferred
- Experience working with athletes, sports organizations, or youth sports brands.
- On-camera comfort and storytelling ability.
- Drone certification (FAA Part 107) is a plus.
Benefits
- Comprehensive Medical, Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
IMG Academy
IMG Academy is the world-leading provider of academic, athletic and personal development programs. With expert instruction, a proven training methodology, professional-grade facilities and a challenging and motivating learning environment that brings together individuals of all ages and backgrounds, IMG Academy provides the ultimate foundation for future success.The Bradenton, Fla.-based campus annually attracts nearly 200,000 training athletes, coaches, event participants and spectators from 100 countries. IMG Academy offers sports camps and academy programs, in addition to training opportunities for adult, collegiate and professional athletes, as well as teams and leagues. IMG Academy is also the host venue for countless international amateur and professional sporting events.IMG Academy also includes NCSA College Recruiting, the world's largest college recruiting platform, and IMG Academy+, which provides online coaching utilizing the same elite instruction delivered on campus for 40+ years.
Marketing Team
Marketing Team Size
78 (6% of company)
Median Career Experience
9 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 2 years ago
Funding History
- Nov 2023Private Equity
Traffic Signals
Monthly Visitors
348K
Monthly Google Ads Budget
$21.2K
Traffic Source Mix
Search
49.7%
Direct
40.3%
Referral
7.2%
Social
1.9%
Paid
0.7%
Headcount Trend
Current headcount: ~1.2K
Recent News
Links
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