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2 months ago

Director, Messaging Reactivation

LP Careers Page

USA (Remote)Full time

3 months ago

Lead Data Analyst, Marketing

LP Careers Page

USA (Remote)Full time

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Director, Messaging Reactivation

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and scale a revenue-driven reactivation program across Launch Potato’s brand portfolio, owning audience identification, sending infrastructure, and data-driven optimization to steadily reactivate dormant users and grow revenue.

Own revenue and reporting for reactivation across brands, balancing growth with deliverability and reputation risk
Lead end-to-end audience scoring, testing, and automated workflows to keep reactivation running continuously

Job Description

Own and scale a revenue-driven reactivation program across multiple brands by owning audiences, sending infrastructure, and data-driven optimization to re-engage dormant users at scale.

Revenue Ownership: Own the reactivation revenue number across all brands and report on it directly to the CDO
Audience Strategy: Decide which audiences to reactivate, at what volume, and through which channels
Monetization Opportunities: Identify new monetization opportunities in audience data, including cross-brand and cross-channel pathways
Deliverability Tradeoffs: Balance revenue growth against deliverability and sender reputation risk
Data and Scoring: Work with data and brand leaders to refine how we identify and prioritize high-value dormant users
Tests and Automation: Design and run tests to validate reactivation approaches before scaling
Operational Workflows: Build repeatable, automated workflows so reactivation runs continuously rather than manually
Audience Expansion: Expand into audience segments that have not been activated yet
Warmup and IP Strategy: Own warmup and scaling strategy for new IPs and sending domains
Deliverability Hygiene: Ensure verification and hygiene processes are in place before any audience enters a send workflow

Deliverability Monitoring: Monitor deliverability across major ISPs and adjust sending behavior in real time
ESP and Platform Ops: Manage ESP configuration and performance across platforms
Reporting Framework: Own the reporting framework for reactivation performance across all brands
Engagement Scoring: Design engagement scoring and segmentation models, not just consume dashboards others build
Performance Analysis: Analyze campaign and pipeline performance to identify trends, risks, and opportunities
Executive Communication: Present results and strategic recommendations to messaging leadership on a regular cadence
Cross-Functional Collaboration: Partner with the P&G messaging team, infrastructure team, and audience monetization leads
Send Execution Coordination: Coordinate with deliverability and operations on ESP configuration and send execution
Growth Strategy Alignment: Collaborate with executive leadership on growth strategy and capacity planning
Ownership Consolidation: Consolidate reactivation ownership that is currently spread across multiple teams into a single, accountable function
Leadership Development: Lead direct reports with accountability for their output, growth, and effectiveness

Team Systems: Build systems and operating rhythms that make the team better over time
Role Model: Model the standard you hold the team to: no gap between expectation and behavior
Direct Impact: Maintain hands-on involvement while guiding a growing function

Own and scale a revenue-driven reactivation program across multiple brands by owning audiences, sending infrastructure, and data-driven optimization to re-engage dormant users at scale.

Revenue Ownership: Own the reactivation revenue number across all brands and report on it directly to the CDO
Audience Strategy: Decide which audiences to reactivate, at what volume, and through which channels
Monetization Opportunities: Identify new monetization opportunities in audience data, including cross-brand and cross-channel pathways
Deliverability Tradeoffs: Balance revenue growth against deliverability and sender reputation risk
Data and Scoring: Work with data and brand leaders to refine how we identify and prioritize high-value dormant users
Tests and Automation: Design and run tests to validate reactivation approaches before scaling
Operational Workflows: Build repeatable, automated workflows so reactivation runs continuously rather than manually
Audience Expansion: Expand into audience segments that have not been activated yet
Warmup and IP Strategy: Own warmup and scaling strategy for new IPs and sending domains
Deliverability Hygiene: Ensure verification and hygiene processes are in place before any audience enters a send workflow

Deliverability Monitoring: Monitor deliverability across major ISPs and adjust sending behavior in real time
ESP and Platform Ops: Manage ESP configuration and performance across platforms
Reporting Framework: Own the reporting framework for reactivation performance across all brands
Engagement Scoring: Design engagement scoring and segmentation models, not just consume dashboards others build
Performance Analysis: Analyze campaign and pipeline performance to identify trends, risks, and opportunities
Executive Communication: Present results and strategic recommendations to messaging leadership on a regular cadence
Cross-Functional Collaboration: Partner with the P&G messaging team, infrastructure team, and audience monetization leads
Send Execution Coordination: Coordinate with deliverability and operations on ESP configuration and send execution
Growth Strategy Alignment: Collaborate with executive leadership on growth strategy and capacity planning
Ownership Consolidation: Consolidate reactivation ownership that is currently spread across multiple teams into a single, accountable function
Leadership Development: Lead direct reports with accountability for their output, growth, and effectiveness

Team Systems: Build systems and operating rhythms that make the team better over time
Role Model: Model the standard you hold the team to: no gap between expectation and behavior
Direct Impact: Maintain hands-on involvement while guiding a growing function