2 weeks ago
VP, Brand Strategy and Creative Services
Medline Industries
Northfield, IL (Hybrid)Full time$269K/yr – $404K/yr
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VP, Brand Strategy and Creative Services
Northfield, IL (Hybrid)
$269K/yr – $404K/yrDirector/ExecutiveFull time
Posted 2 weeks ago
Job Summary
Own the enterprise brand and marketing strategy, lead multi-functional teams across brand, content, ops, and AI enablement, and drive strategic initiatives with measurable business impact.
- Own brand strategy and go-to-market alignment across products and customer segments.
- Build and scale marketing capabilities, processes, and teams for growth.
- Introduce AI-enabled marketing capabilities and foster data-driven experimentation.
Job Description
Responsibilities
- Brand & Marketing Strategy Define and lead enterprise brand and marketing strategy, ensuring alignment with business objectives and customer needs. Lead teams responsible for developing differentiated value props, positioning, messaging frameworks, and go-to-market strategies across products, solutions, and customer segments. Drive customer segmentation, audience targeting, and journey mapping to improve customer acquisition, engagement, retention, and lifetime value. Establish strategic marketing priorities and integrated marketing plans that strengthen brand equity, accelerate growth, and deliver measurable business outcomes.
- Creative, Brand & Design Excellence Lead creative services, including design, copywriting, and packaging ensuring a cohesive and compelling differentiated brand presence across all channels and customer touchpoints. Establish creative standards and governance that reinforce brand consistency and drive business results. Champion innovative storytelling, content development, and visual communication strategies that enhance audience engagement and strengthen market positioning.
- Marketing Operations, Content Strategy & Capability Development Lead marketing operations strategy, including resource planning, workflows, technologies (e.g. Workfront and Aprimo) to maximize efficiency, scalability, and effectiveness. Develop content strategy and drive full execution including alignment, governance, creation, distribution, and measurement to drive impact and accelerate speed to market. Oversee marketing project management and account services functions, ensuring successful delivery of strategic initiatives, campaigns, and business priorities. Identify and implement opportunities for process optimization, automation, and operational efficiency that improve productivity and maximize marketing effectiveness.
- Performance & AI Enablement Establish KPIs that align marketing investments with business objectives and apply data-driven approaches to optimize marketing programs, resource allocation, and organizational performance. Ensure AI is a part of everything we do to drive efficiency and scale. Foster a culture of experimentation, testing, innovation, and continuous learning to enhance marketing effectiveness and ROI Establish governance and standards that ensure responsible, scalable, and effective use of AI across the marketing organization. Partner with Digital, Data & Analytics, and IT to integrate AI capabilities into marketing workflows and systems.
- Organizational Leadership & Talent Development Lead cross-functional initiatives that strengthen brand value, accelerate growth, improve customer experience, and enhance organizational effectiveness. Build strong relationships across the organization (Marketing, Sales, Product Divisions, HR, Finance, IT, and Operations) to drive alignment, accountability, and successful execution of strategic priorities. Cultivate a performance-oriented culture grounded in learning, experimentation, adaptability, and results. Successfully navigate ambiguity, lead change, and drive alignment in a dynamic, fast-paced environment. Develop and retain high-performing leaders and teams while fostering a culture of collaboration, accountability, innovation, and continuous improvement. Provide strategic direction for annual planning, budgeting, organizational design, and resource allocation.
Requirements
- 12+ years of progressive leadership experience in brand strategy, marketing, creative services, marketing ops, and content strategy, including 5+ years leading large, multi-functional teams.
- Proven ability to drive Marketing strategies through to successful execution, resulting in positive business outcomes and profitability
- Strong business acumen with the ability to translate market opportunities and customer insights into strategic initiatives, operational improvements, and measurable results.
- Deep expertise in brand strategy, customer insights, creative development, content operations, marketing technologies, and organizational effectiveness.
- Strong understanding of enterprise content strategy, digital asset management, content lifecycle management, and scalable content production models.
- Experience leading marketing transformation initiatives involving AI, automation, content operations, marketing technology, and change management.
- Demonstrated success implementing AI-enabled marketing capabilities and driving adoption of emerging technologies to improve business outcomes.
- Proven success developing and scaling marketing capabilities, processes, technologies, and teams that drive measurable business growth and operational excellence.
- Exceptional executive presence, communication skills, and the ability to influence stakeholders at all levels of the organization.
- Experience managing significant budgets, competing priorities, and enterprise-wide initiatives in complex organizations.
Medline Industries
MEDLINE INDUSTRIES INC is a company based out of 21520 PETERSON AVE , SAUK VILLAGE, Illinois, United States.
Chicago Heights, Illinois, USA
Salaries
Posted range
$269K/yr – $404K/yr
Taken straight from the job posting.
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