Responsibilities

• Define go to market strategy and positioning
• Partner closely with the CEO to shape Sohar’s positioning and go to market strategy. Establish clear ICP definition, messaging, and prioritization.
• Establish market presence
• Increase Sohar’s visibility across high leverage channels including conferences, partnerships, and industry ecosystems. Ensure consistent exposure to target buyers.
• Drive inbound pipeline
• Build and scale inbound demand from target ICP segments. Focus on improving quality of leads and conversion into pipeline.
• Increase awareness within target ICP
• Ensure Sohar is consistently recognized within its target market and included early in buying processes.
• Build nurture and account based campaigns
• Design and execute structured nurture and account based marketing strategies targeting high value accounts. Track engagement and conversion into MQL and pipeline.
• Own conferences and events strategy
• Identify and execute high impact conference and event opportunities with clear ROI in terms of pipeline and relationships.
• Develop content and thought leadership
• Create content that positions Sohar as a credible voice in behavioral health, revenue cycle, and healthcare infrastructure.
• Collaborate cross functionally
• Work closely with sales, product, and leadership to ensure alignment on ICP, messaging, and pipeline quality.

Requirements

• 7 to 12 years of experience in B2B marketing, with a strong product marketing foundation
• Experience within healthcare RCM, healthcare infrastructure, or API first SaaS preferred
• Strong strategic thinking around go to market and market positioning
• Deep understanding of enterprise buying behavior
• Experience operating in a 0 to 1 or early stage marketing environment
• Demonstrated ability to build inbound and demand generation from scratch
• Experience working closely with founders or senior leadership teams
• Ability to operate hands on across both strategy and execution
• Strong written and verbal communication skills

Preferred

• Experience with account based marketing or structured nurture campaigns is a strong plus.