Responsibilities

• Develop and execute comprehensive local marketing programs and in-store events that can be used across multiple markets.
• Manage content creation, printed materials, social media, email marketing, and promotional programs.
• Collaborate with team in creating marketing programs that align with brand standards.
• Monitor and report on campaign performance using analytics tools; optimize based on insights.
• Develop and manage relationships with external agencies, vendors, and media partners.
• Coordinate with operations on promotional programs, offers and local marketing initiatives.
• Strong understanding and experience with digital marketing: SEO/SEM, Social and Display media.

Requirements

• Bachelor's degree in marketing, business, communications, or related field.
• 3+ years of experience in marketing, with at least 2 years in retail/customer service industry.
• Ability to manage programs across multiple markets.
• Strong understanding of digital marketing, SEO/SEM, keyword research and content creation, POP/Print, email marketing, and social media platforms.
• Proficiency in marketing tools such as Google Analytics, Excel, Adobe Creative Suite, etc.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, collaborative environment.

Preferred

• Experience in B2B or B2C marketing.
• Experience with franchise marketing and/or local marketing.
• Experience with event planning, including community programs.
• Familiarity with CRM systems and marketing automation tools.
• Creative mindset with a strong eye for design and branding.