2 weeks ago
Sr Growth Strategies Analyst
MERITRUST CREDIT UNION
Broomfield, CO (On-site)Full time$78K/yr – $98K/yr
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Sr Growth Strategies Analyst
Broomfield, CO (On-site)
$78K/yr – $98K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end member acquisition and engagement strategy, from audience segmentation and funnel optimization to loyalty programs, using advanced analytics to drive growth.
- Lead audience segmentation and targeted acquisition using advanced models.
- Oversee multi-channel marketing and funnel optimization with measurable KPIs.
- Build and optimize loyalty programs and community engagement to boost retention.
Job Description
Responsibilities
- Lead the definition and segmentation of target audiences based on advanced demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
- Strategically identify and target high-value member segments using sophisticated models such as the Wharton customer centricity model.
- Develop and oversee the implementation of diverse lead generation tactics including content marketing, social media outreach, and paid advertising to attract new members.
- Direct the analysis and optimization of the sales funnel to improve conversion rates at each stage, from initial awareness to final purchase.
- Utilize advanced data analytics to track the effectiveness of member acquisition and engagement efforts, measuring KPIs such as cost per acquisition, engagement score, and return on investment.
- Oversee the tracking and analysis of marketing campaign performance, ensuring alignment with strategic goals.
- Work closely with marketing and other departments to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement.
- Continuously gather and analyze insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
- Implement advanced behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases.
- Create and oversee detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage.
Requirements
- Bachelor6s degree in marketing, Data Administration or a related field.
- Certifications in various project or data management programs.
- Understanding of credit union operations, including member services and products, familiar with financial regulations, compliance issues and data privacy laws.
- Proficiency in advanced data analysis tools and software.
- Understands how to translate complex data into actionable growth strategies.
- Knowledge of statistical methods and the ability to interpret trends and patterns to support marketing strategy.
- Five plus years of credit union or relevant industry experience.
- Five plus years in a data analysis role utilizing tools such as Excel, SQL, Python, and data visualization tools such as Tableau.
- Experience with data warehouses or cloud platforms and marketing automation platforms. E.g. Marketo.
- Proven ability to work collaboratively in a team environment.
MERITRUST CREDIT UNION
Our story starts with YOU! Whether you are a member from our roots in aviation and beyond, a business owner with a BOLD mindset, a Meritrust team member, or a prospective employee dedicated to the communities we serve, YOU are at the heart of everything we do. With nearly $2 billion in assets, Meritrust Credit Union is a Kansas-based, member-owned organization founded in 1935, offering products, services and tools to help members achieve their financial goals with confidence. We are committed to providing exceptional service and fostering innovation through trusted strategic partnerships and advanced technology.Our Mission is to improve the lives of our members and the communities we serve – and we do this by investing in the places and people that matter most – like you.For more information visit https://www.meritrustcu.orgYour comments, feedback and suggestions are welcome. Find out more about engaging with Meritrust on social media: https://news.meritrustcu.org/meritrust-engagement-guidelines/
Traffic Signals
Monthly Visitors
69.4K
Monthly Google Ads Budget
$77.2K
Traffic Source Mix
Search
34.9%
Direct
48.8%
Referral
15.6%
Social
0.4%
Paid
0.3%
Headcount Trend
Current headcount: ~356
Marketing Team
Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
1