1 day ago
Manager, Marketing, Stewardship, and Events - Penn Abroad
University of Pennsylvania
New York, USA (Hybrid)Full time$66K/yr – $80K/yr
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Manager, Marketing, Stewardship, and Events - Penn Abroad
New York, USA (Hybrid)
$66K/yr – $80K/yrManager5+ years expFull time
Posted 1 day ago
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Job Summary
Own the delivery and evolution of Penn Abroad's marketing and outreach strategy, including events, online presence, student engagement, and donor storytelling, while aligning with Penn Global and leadership priorities.
- Lead data-informed student outreach and retention initiatives
- Coordinate events and promotional content with Penn Abroad & Penn Global leadership
Job Description
Responsibilities
- In collaboration with Penn Abroad & Penn Global leadership, manage the delivery and evolution of a comprehensive marketing and outreach strategy, including the creation of promotional materials and content.
- Plan, manage and execute high priority events as agreed in the marketing and outreach strategy, including the Penn Abroad Fair, and other events central to the mission of Penn Global.
- Manage Penn Abroad's online platforms, including the Penn Abroad website and all social media.
- Manage the in-office student experience including oversight of the visitor experience.
- Supervise and support the continual development of the Front Desk Receptionist, and supervise one student worker.
- Lead the development and execution of a data-informed student outreach, engagement, and retention strategy, leveraging Penn Abroad technology platforms to identify opportunities for targeted student engagement.
- Serve as a key liaison to the Penn Global Major Gifts Officer to advance Penn Abroad’s mission through grant stewardship and donor engagement. Support the development of compelling narratives for prospective donors and work with the Penn Abroad team to effectively communicate program impact and student outcomes.
- Partner closely with the Executive Director and Penn Abroad Leadership Team to develop and implement Penn Forward priorities related to global education, aligning communications, student engagement, and strategic initiatives with University-wide goals.
- Other duties and responsibilities as assigned
Requirements
- Bachelor's degree and 3 to 5 years of experience or equivalent combination of education and experience is required.
- Experience with social media management, web design, and event planning is required.
Preferred
- Experience with Adobe Creative Suite, video editing, and/or donor stewardship strongly preferred.
- Experience in higher education administration, or a related field, also strongly preferred.
Benefits
- Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
- Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
- Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
- Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
- Long-Term Care Insurance: Penn offers long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility.
- Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life.
- Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
- University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities.
- Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
- Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments.
University of Pennsylvania
The University of Pennsylvania is one of the oldest universities in America and, as a member of the Ivy League, one of the most prestigious institutions of higher learning in all the world. Penn is home to 12 schools including the School of Arts and Sciences, the School of Nursing, the School of Engineering and Applied Science and the Wharton School of Business, as well as several graduate and professional schools such as the Perelman School of Medicine.
Traffic Signals
Monthly Visitors
8.1M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
47.7%
Direct
44.1%
Referral
6.7%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~22.4K
Marketing Team
Marketing Team Size
498 (2% of company)
Median Career Experience
12.5 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Deirdre Childress Hopkins, MS
Executive Director of Marketing, Communications and Events
At the company for 1 year 10 months
Emily Jakimowicz
Assistant Athletic Director, Marketing & Digital Strategy
At the company for 11 years 1 month
Deanna Wheeler
Associate Director of Marketing Automation & Data
At the company for 2 years 2 months
Annie Weinstein
Director of Marketing & Trademark Licensing
At the company for 18 years
Funding
Total Funding
$81.5M
Last Raise
$18M
Grant, 2 years ago
Funding History
- Aug 2024Grant
- Jun 2023Grant • $18M
- Sep 2022Grant • $55M