Responsibilities

• Plan, develop, and execute advanced search engine optimization strategies tailored to client needs, ensuring top-tier results within the allocated budget and timeframe.
• Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email and in-person meetings.
• Collaborate with your immediate team and cross-departmentally on digital marketing strategies that are aligned with your client’s business goals.
• Demonstrate knowledge and understanding of client’s business priorities and how they translate into SEO strategies to deliver qualified leads and/or sales for your clients.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Exemplify strong communication skills, instilling confidence in clients through trust-building interactions to strengthen and maintain client relationships.
• Strategically plan and collaborate with your Account Manager and with other teammates across the organization to manage scopes, workloads, budgets, and client priorities.
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts, AI trends, and industry updates.
• Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, or related tools to enhance, develop and evaluate optimization strategies & effectiveness.
• Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.

Requirements

• Embodiment of our core values (see below)
• Excellent communication skills – written and oral
• Track record of dependability and accountability
• Highly organized and has the capacity to manage multiple projects simultaneously
• Demonstrated ability to learn quickly
• Experience with website content management platforms such as WordPress
• 7+ years of professional experience with SEO & in local search with Google Business Profile
• Advanced knowledge of search engines and LLMs, how they work, and the factors involved in rankings
• Knowledge of SEO tools including Ahrefs, SEMRush, Bright Local, Google Analytics, Google Webmaster/Search Console, Screaming Frog, etc
• Associate’s degree in related field

Preferred

• Bachelor’s degree in related field
• Digital marketing experience
• Project management experience
• Certifications