7 weeks ago
Digital Shelf & eCommerce Experience Manager
Opella
Morristown, NJ (Remote)Full time$110K/yr – $150K/yr
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Digital Shelf & eCommerce Experience Manager
Morristown, NJ (Remote)
$110K/yr – $150K/yrSenior Level4+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the content and creative playbook for big ecommerce platforms, turning brand strategy into PDP that travels well and converts. Focus on PDP quality, retail media, and measurement to boost visibility and ROAS across major grocer and retailer sites.
- PDP Content & Channel Optimization: craft titles, bullets, descriptions, A+ content, and imagery; audit for consistency and optimization.
- Retail Media & Creative: translate briefs into ads, banners, stores and video assets that move the shelf.
- Measurement & Optimization: track content scores, share of search, conversion, and ROAS; wire insights back into ongoing tests and improvements.
Job Description
Responsibilities
- Lead initiatives that advance our brands and strengthen our reputation worldwide.
- Mentor and uplift emerging talent while pushing your own growth and influence.
- Put purpose into practice — embedding sustainability, access and social impact into every decision.
- Model the challenger mindset: question complexity, act with integrity and make things radically simple.
- Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
- Own PDP quality, accuracy, and performance across major retail platforms (e.g., Amazon, Walmart, Target, Kroger)
- Develop and maintain standardized, brand-aligned PDP content (titles, bullets, descriptions, A+ content, imagery)
- Audit digital shelf content regularly to ensure consistency, compliance, and optimization
- Partner cross-functionally (brand, regulatory, category, and sales teams) to align content with brand standards and campaigns
- Lead retail media creative execution—translating briefs into high-performing ads, banners, stores, and video assets
Requirements
- 4+ years of experience in e-commerce, digital marketing, retail media, or shopper marketing
- Strong understanding of major retail .com platforms and their content syndication requirements (1WorldSync, Syndigo, Salsify, etc.)
- Hands-on experience with retail media platforms (Amazon Ads, Walmart Connect, Criteo, Citrus Ads, etc.)
- Demonstrated ability to translate brand strategy and consumer insights into effective digital content
- Proficiency in analytics tools; ability to derive actionable insights from data
- Excellent project management and stakeholder communication skills
- Experience working in a CPG, FMCG, or consumer brand environment preferred
Preferred
- Experience working in a CPG, FMCG, or consumer brand environment preferred
Benefits
- Employees may be eligible to participate in Company employee benefit programs.
Opella
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission on our website.
4.1K employees (615 in marketing)
Traffic Signals
Monthly Visitors
70.3K
Monthly Google Ads Budget
$155
Traffic Source Mix
Search
51.4%
Direct
31.9%
Referral
6.6%
Social
6.4%
Paid
3.5%
Headcount Trend
Current headcount: ~4.2K
Marketing Team
Marketing Team Size
538 (13% of company)
Median Career Experience
14 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Philip Durocher
Head of North America Brand & Innovation (North America CMO)
At the company for 1 year 3 months
Catherine Vennat
SVP Global Brand General Manager
At the company for 9 months
Nivedita Patel
Vice President, Head of Marketing & Innovation, Qunol
At the company for 1 year 4 months
Samuel Morisse, PhD, MBA
Vice President - Allergy Brand North America zone Head
At the company for 2 years