2 weeks ago
Regional Activation Manager
Land O'Lakes
USA (Remote)Full time$108K/yr – $162K/yr
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Regional Activation Manager
USA (Remote)
$108K/yr – $162K/yrSenior Level3+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and drive regional activation programs for top customers, translating national strategy into local plans and measuring ROI across events and promotions.
- Lead JBP activations and partner with marketing teams to execute programs
- Translate strategy into local tools and track performance
- Collaborate across ROM, RAM, Directors and AN to optimize growth
Job Description
Responsibilities
- Lead activation planning and implementation of Joint Business Plans (JBP) for top customers in the assigned area.
- Influence the development and execution of marketing trade programs that support assigned account priorities and business objectives.
- Partner with Central Marketing to build brand awareness through social media, regional sponsorships, and events.
- Develop and execute activation tactics to increase sales volume and market share across assigned accounts and prospects.
- Communicate and activate seasonal promotions and offers for partnered accounts.
- Maintain alignment with RAM, ROM, Directors, through regular meetings, performance updates and feedback loops.
- Partner with cross-functional teams (ROM, RAM, Directors) to drive national/regional sales and margin growth.
- Enable and influence local teams, providing both informal and formal guidance and timely feedback.
- Own individual and national/regional sales targets, including volume, margin, execution and customer growth goals.
- Provide actionable insights and feedback to AN and Central Marketing teams.
- Foster a culture of respect, learning, and growth, aligned with AN Culture values: Courage, Collaboration, and Ownership.
- Evaluate the effectiveness of marketing investment playbooks, including Omnichannel Promotions, Incentives.
- Measure ROI of local events, sponsorships, and activation investments; recommend improvements to increase effectiveness and inform future planning.
- Translate national strategy into channel tools and programs, including applicable promotions, newsletters, and customer communications.
- Use Salesforce CRM to track marketing investments, marketing activities, and maintain accurate account histories.
- Leverage Power BI to identify growth opportunities and performance gaps.
- Demonstrate deep knowledge of the full product portfolio, with emphasis on value-added lifestyle and livestock solutions
Requirements
- Bachelor’s degree in marketing, Agriculture, or business-related field plus 3-5 years of industry experience; or, an equivalent of 7+ years of successful work experience in industry or marketing experience.
- Understand key business drivers, and connect activation priorities to profitable growth.
- Ability to see the “big picture” (Vital Few emphasis) of the organization, understands business key drivers, and connect activation priorities to produce profitable growth.
- Proactive communicator with exceptional written, verbal, and formal presentation skills.
- Trustworthy with a strong level of personal commitment.
- Ability to make quality decisions, prioritize work, and execute in a matrixed, fast-paced work environment.
- Ability to work independently and manage productivity.
- Experience demonstrating agility and leading/adapting quickly to change.
- Technical feed and agriculture product expertise with the ability to educate and influence others on products, services, and activation programs.
Benefits
- Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes
Land O’Lakes, Inc. is a 100-year-old farmer- and ag retailer-owned cooperative originally formed with the purpose of working together to create new market opportunities. Fast forward to today and we’ve built on that uniting spirit, developing a comprehensive and leading view of agriculture while maintaining an unwavering commitment to delivering strong annual performance and long-term, shared success with our member-owners.Land O’Lakes believes farmers are the entrepreneurs who truly change the world for the better. By working together with our member-owners, we can continue to strengthen our system, champion farming’s true potential and place our farmer- and retail-owners at the heart of creating a better world for all.
Traffic Signals
Monthly Visitors
81.3K
Traffic Source Mix
Search
37.8%
Direct
41.7%
Referral
16.3%
Social
3.6%
Paid
0.4%
Headcount Trend
Current headcount: ~6.8K
Marketing Team
Marketing Team Size
263 (4% of company)
Median Career Experience
24 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
1
