3 days ago
Senior Marketing Manager
BMO
Chicago, IL (On-site)Full time$102K/yr – $190K/yr
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Senior Marketing Manager
Chicago, IL (On-site)
$102K/yr – $190K/yrSenior Level7+ years expFull time
Posted 3 days ago
Job Summary
Own and drive the planning, execution, and measurement of Business Banking relationship marketing campaigns across paid and owned channels, coordinating with cross-functional teams, managing Workfront, and delivering actionable performance insights.
- Own all campaign execution in Workfront and ensure on-time delivery
- Collaborate with marketing, product, data, and channel partners to grow deposits
- Track ROMI and prepare regular performance reports
Job Description
Responsibilities
- Marketing Campaign Implementation & Project Management - Support onboarding, retention, cross-sell, engagement and loyalty campaigns for business banking clients, with tactics including direct mail, email, digital banking, etc. - Own and maintain project briefs and timelines, calendars and task management systems—and coordinate with cross-functional partners, as needed - Support the delivery of high-quality, on-time campaigns, journeys, and communications across print, digital, owned and in-branch channels - Track operational KPIs and prepare reporting for leadership - Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools) and partner on budget management, as needed - Serve as a day-to-day point of contact for assigned workstreams across creative, partner, legal and agency teams Cross-Functional Collaboration & Continuous Improvement - Align to documented processes and create feedback loops to optimize performance. - Surface and solve for executional bottlenecks and enable scale. - Champion operational visibility and clarity across workstreams. - Contribute to process improvement efforts and team knowledge-sharing tools. Workfront Management - Own all project management for campaign execution within our Workfront project management system. - Build and maintain intake forms, project templates, workflows and reporting dashboards. During your first 90 days, we expect you to independently seek onboarding support, proactively raise questions as they arise, and ensure you’re on the right track to: Within the first 30 days: - Position yourself as a consultative Partner: - Establish relationships with your business partners and key partner teams including marketing, product, channel execution partners, data partners, digital partner teams, social media, legal, compliance and other groups as needed, to successfully grow and retain our savings deposits in the U.S. - Gain deep understanding of current workflows, intake and approval process. - Gain knowledge of BMO’s business banking, TPS and overall products and services. - Understand the current and future state for client journey(s). - Review, manage and support Workfront requests, templates, projects and begin to manage status and action/track projects. - Independent Campaign Development & Execution - Lead the strategy, planning and execution of relationship marketing campaigns—across paid and owned channels—focusing on deepening and retaining our business client relationships. - Independently manage all business banking marketing projects in Workfront project management tool, including daily status updates, project management for the larger initiatives, and know how/when to escalate questions and reprioritize work with our leaders and partners, when needed, to ensure our partners can rely on us for on-time delivery and transparent and proactive communication. - Marketing Performance Analysis - Assist with tracking and managing expenses and recording them at the cost center level with our accounting partners—and in our campaign analysis to evaluate and improve our ROMI, on an ongoing basis. - Track and analyze marketing performance data on a weekly, monthly and quarterly basis to measure campaign effectiveness and identify opportunities for improvement. Within the first 60 days, you’ll also: - Position yourself as a consultative Partner: - Ability to independently support ongoing marketing campaigns including emails, DMs, and owned/paid channels, as needed. - Understand and support annual and quarterly marketing planning and reporting. - Identify emerging trends and opportunities from a variety of competitive intelligence tools, and our marketing campaign performance to better inform our decision-making—and find ways to bring these to leadership through clear, concise and impactful storytelling. - Independent Campaign Development & Execution - Fully understand and participate in brief, project planning, campaign execution and all required partnership processes, meetings, etc. to produce compelling marketing campaigns at BMO. - Manage agency partners and identify, evaluate and implement marketing tactics and media opportunities (e.g.: retargeting, content distribution, mobile), and actively monitor programs to ensure that we are tracking toward our goals. - Marketing Performance Analysis - Monitor progress against campaign and overall marketing plan milestones, and recommend and implement adjustments as necessary to meet business objectives on a monthly and quarterly basis. - Independently own and manage all cost center tracking tied to Business Banking relationship marketing spend. - Design and produce regular and ad-hoc reports and dashboards. Within the first 90 days, you’ll also: - Position yourself as a consultative Partner: - Fully execute all campaigns, flawlessly, and independently. - Have a deep understanding of the business goals and opportunities and where marketing can support future optimization. - Regularly contribute meaningful input for the planning and implementation of quarterly and annual marketing strategies and approaches. - Independent Campaign Development & Execution - Have mastered the BMO process from idea generation, to campaign development, execution and delivery and analysis/reporting tied to annual and campaign KPIs. - Oversee the finalization and approval of messaging and creative assets. - Manage budget fully for your business area. - Marketing Performance Analysis - Own all reporting execution for Business Banking Relationship Marketing. - Feel comfortable presenting monthly and quarterly marketing results to business partners and marketing colleagues and sharing data-driven insights about how our performance is informing future work. Candidate Qualifications:
Requirements
- Bachelor’s Degree in marketing, advertising, communications or a related field.
- 7 - 10 years of relevant experience in financial services marketing having demonstrated success fully owning marketing operations, project management and campaign delivery.
- Prior experience in regulated marketing preferred (e.g., finance, healthcare, insurance, etc.)
- Strong organizational and communication skills; ability to lead timelines, influence teams, and work across multiple stakeholders.
- Strong interpersonal skills: demonstrate a “team player” mentality with the ability to understand varying points-of-view and to build partnership that bring everyone together to get things done. Ability to identify more than one path to optimal outcome(s) and model flexibility to pivot on strategies as new data becomes available.
- Advanced verbal and written skills, required, with demonstrated success presenting to senior leadership and ability to influence meaningful action and change in a large, matrixed organization.
- Exceptional project management skills and deadline-driven with strong attention to detail are required with demonstrated ability to implement and improve marketing workflows.
- A strong growth mindset and ability to approach obstacles and challenges positively with confidence—and a passion for helping teams to think creatively to work smarter, not harder.
- Results driven through creative problem-solving—adept at gathering and analyzing data to gain insights to drive data-driven and insight-informed recommendations.
- Comfortable working in constantly evolving, high-growth environments; comfortable with ambiguity and working in matrixed organizations.
Preferred
- Advanced experience with Workfront software—both as a user, and as a project owner—highly preferred.
Benefits
- health insurance
- tuition reimbursement
- accident and life insurance
- retirement savings plans
- total compensation package may include performance-based incentives, discretionary bonuses, as well as other perks and rewards
BMO
3.9 Glassdoor
We’re a bank, but there’s more to it than that. When you join BMO, it opens a world of opportunities. This is a team that's committed to helping you succeed – personally and professionally. Because at BMO, when you grow, we grow. You know your worth and so do we. That’s why we offer the right mix of learning programs, on-the-job experiences, and opportunities to build personal and professional connections – so you can build a meaningful career and thrive as a part of a winning culture. Sound like your kind of place? Then we should be co-workers.
Founded in 1987
Toronto, Ontario, CAN
59K employees (1,124 in marketing)
71% recommend to a friend
84% CEO approval
Salaries
Posted range
$102K/yr – $190K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
838 (1% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$7.4B
Last Raise
Post IPO Debt, 1 years ago
Traffic Signals
Monthly Visitors
23.3M
Monthly Google Ads Budget
$866.9K
Traffic Source Mix
Search
21.5%
Direct
74.2%
Referral
2.5%
Social
0.3%
Paid
1.5%
Headcount Trend
Current headcount: ~58.7K