7 days ago
Sr. Marketing Manager, Branch Marketing
BMO
Chicago, IL (On-site)Full time$75K/yr – $160K/yr
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Sr. Marketing Manager, Branch Marketing
Chicago, IL (On-site)
$75K/yr – $160K/yrSenior Level5+ years expFull time
Posted 7 days ago
Job Summary
Owns the development and execution of integrated branch marketing plans to grow new markets, drive branch traffic, and strengthen the BMO brand across channels; partners with internal and external teams to shape go‑to‑market campaigns, manage budgets, and monitor performance.
- Owns strategy for new branch openings, relocations, and market expansions.
- Leads cross-functional campaigns, budget management, and performance tracking.
Job Description
Responsibilities
- The Sr. Marketing Manager, Branch Marketing plays a key role in bringing BMO’s U.S. branch growth strategy to life. This role leads the development and execution of integrated marketing plans that support new branch openings, relocations, renovations, and market expansions, helping drive branch traffic and brand awareness in new markets.
- Define and develop marketing campaign strategies that strengthen the BMO brand, maximize revenue, and optimize customer experience.
- Support the development and execution of our new financial center growth strategy by identifying market opportunities, shaping go‑to‑market plans, and managing campaigns that help support and drive new customer acquisition.
- Work collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, communication, and grassroots campaigns.
- Provide information and direction for media and creative development and ensure brand governance standards are always maintained.
- Oversee the development of advertising, promotional and communications material.
- Collaborate with external agency partners to deliver business objectives.
- Ensures consistency in solutions and across marketing channels, media and platforms.
- Works with business partners in the development and management of campaign budgets.
- Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.
Requirements
- Typically, between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
- Extensive experience in project management.
- Advertising and/or creative agency experience.
- Experience in, and understanding of, the financial services industry.
- Deep knowledge and technical proficiency gained through extensive education and business experience.
- Fluency in Microsoft Office Suite (PowerPoint, Excel, Word, Teams)
- Verbal & written communication skills - In-depth.
- Collaboration & team skills – In-depth.
- Analytical and problem-solving skills - In-depth.
- Influence skills - In-depth.
Benefits
- health insurance
- tuition reimbursement
- accident and life insurance
- retirement savings plans
BMO
3.9 Glassdoor
We’re a bank, but there’s more to it than that. When you join BMO, it opens a world of opportunities. This is a team that's committed to helping you succeed – personally and professionally. Because at BMO, when you grow, we grow. You know your worth and so do we. That’s why we offer the right mix of learning programs, on-the-job experiences, and opportunities to build personal and professional connections – so you can build a meaningful career and thrive as a part of a winning culture. Sound like your kind of place? Then we should be co-workers.
Founded in 1987
Toronto, Ontario, CAN
59K employees (1,124 in marketing)
71% recommend to a friend
84% CEO approval
Salaries
Posted range
$75K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
838 (1% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$7.4B
Last Raise
Post IPO Debt, 1 years ago
Traffic Signals
Monthly Visitors
23.3M
Monthly Google Ads Budget
$866.9K
Traffic Source Mix
Search
21.5%
Direct
74.2%
Referral
2.5%
Social
0.3%
Paid
1.5%
Headcount Trend
Current headcount: ~58.7K
Recent News
Links
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