2 months ago
Senior Analyst Marketing Analytics
Nestlé
Arlington, VA (On-site)Full time
Marketing jobs
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Senior Analyst Marketing Analytics
Arlington, VA (On-site)
Salary Not AvailableSenior Level3+ years expFull time
Posted 2 months ago
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Job Summary
Drive marketing analytics to inform commercial strategy, forecast category growth, and guide cross-functional decision-making.
- Own analyses linking marketing activity to sales and profitability across categories.
- Must-have: Strong Excel/SQL and data visualization in Tableau or Power BI.
- Standout: Consumer goods/retail analytics experience with cross-functional collaboration.
Job Description
Responsibilities
- Conduct thorough analyses of business performance, including sales driver decomposition
- Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
- Size future category growth potential by analyzing market trends and shifts in consumer behavior
- Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
- Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
- Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
- Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
- Present findings and recommendations to stakeholders in a clear and actionable manner
- Further champion Marketing Analytics by identifying opportunities to enhance capabilities and influence
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
- 3-5 years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environment
- Ability to interpret complex data sets, with proven track record of drilling down deeper to uncover what really matters
- Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Understanding of statistical modeling techniques and their application in marketing analysis
- Strong analytical, creative problem-solving and decision-making skills
- Strong interpersonal, collaboration, communication, and storytelling skills
- Ability to convey complex analytical insights to non-technical stakeholders
- Ability to work collaboratively in a fast-paced, team-oriented environment
Preferred
- Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Luminate) is a plus
- Master’s degree in a relevant field is a plus
Nestlé
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules
Traffic Signals
Monthly Visitors
1.7M
Traffic Source Mix
Search
36.8%
Direct
42%
Referral
12.1%
Social
8.2%
Paid
0.7%
Headcount Trend
Current headcount: ~211.5K
Marketing Team
Marketing Team Size
16,555 (8% of company)
Median Career Experience
16 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
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Executive Administrative Assistant to Chief Marketing Officer
At the company for 5 years 7 months
Jennifer Barnes
VP Marketing, Nestle Meals (Stouffer’s, Lean Cuisine, Vital Pursuit, Mings, Tapatio, Yellowstone)
At the company for 4 years 11 months
Nathan Hill
Vice President Marketing - Pizza & Snacking
At the company for 13 years 4 months
Rachel Loutsios
VP of Marketing
At the company for 19 years 3 months