Responsibilities

• Serve as a day-to-day power user of Salesforce Marketing Cloud (SFMC) and other marketing systems.
• Develop, test, launch, and document campaigns in SFMC (emails, landing pages, automations, audiences, journeys).
• Partner with marketing stakeholders to translate campaign goals into timely, well-executed journeys, automations, and processes.
• Manage project timelines, deliverables, and stakeholder communication to ensure alignment across teams and prevent bottlenecks.
• Ensure adherence to existing best practices for segmentation, content management, compliance, and data hygiene, while identifying areas for quick optimization.
• Identify opportunities for immediate workflow efficiencies and maintain clear documentation for operational procedures.

Requirements

• Minimum three years of marketing experience, including at least one year of hands-on work with email marketing and marketing automation platforms (Salesforce Marketing Cloud strongly preferred).
• Salesforce Marketing Cloud Email Specialist certification or equivalent experience is a plus.
• Experience with Salesforce or other CRM platforms.
• Demonstrated critical thinking and sound judgment to assess challenges, troubleshoot technical issues, and make data-informed decisions.
• Strong project management (Asana) and organizational skills with experience working in an Agile environment; able to plan, track, and prioritize multiple projects while maintaining clear communication and accountability.
• Detail-oriented problem solver with a proactive approach to QA and process execution.
• Adaptable and flexible self-starter; thrives in a fast-paced environment and ramps up quickly to meet immediate business needs.
• Background in higher education or other B2C industry preferred.