5 weeks ago
Senior Manager, Enrollment Marketing and Communications
Dallas College
USA (On-site)Full time
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Senior Manager, Enrollment Marketing and Communications
USA (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 weeks ago
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Job Summary
Own enrollment marketing across planning, cross‑functional collaboration and multichannel campaigns to raise enrollment, retention and completion, with a strong emphasis on audience‑centric messaging, optimization, and timely delivery.
- Lead collaboration to align enrollment messaging across the student journey.
- Define KPIs, monitor analytics, and turn insights into tests for multi‑channel campaigns.
Job Description
Responsibilities
- Lead the strategic planning, development, execution, and continuous improvement of enrollment-oriented communications and marketing initiatives that advance Dallas College’s enrollment, retention, and completion objectives
- Collaborate closely with internal partners in Student Success, Academics, External Affairs and other divisions across the college to ensure all enrollment communications are aligned, on-brand and effectively sequenced across the student journey.
- Plan, develop, and execute multichannel marketing and communication campaigns (email, web, social media, print, etc.) targeting prospective students, current students, families and community/industry partners at multiple points within the enrollment funnel.
- Maximize engagement and conversion through effective messaging strategy and content development.
- Define key performance indicators (KPIs), monitor analytics, generate reports and use insights to guide optimization of strategy and tactics.
- Provide strategic communication support, timelines, stakeholder alignment, and campaign coordination for enrollment-focused partnerships and initiatives.
- Manage communication timelines, project plans, budgets and resources to ensure timely and quality delivery of all enrollment materials and initiatives.
- Support the Dallas College brand, ensuring consistency of messaging, tone and voice across all enrollment communications.
- Stay informed of emerging trends in higher education enrollment marketing and communications, recommending innovative approaches and fostering a culture of continuous learning and improvement.
- Perform other duties not listed as assigned.
Requirements
- Bachelor’s degree in communications, marketing, public relations, journalism or a related field; or equivalent combination of education and experience. Official transcripts required.
- Five (5) years of professional experience in communications, marketing or public relations, preferably in education, enrollment management or the nonprofit sector.
- Experience leveraging digital marketing tools or CRM systems and analytics platforms to optimize communication performance.
- Familiarity with AP Style and professional writing standards.
- Ability to travel between Dallas College campuses and partner locations as needed. Must have valid drivers license.
Preferred
- Experience in higher education marketing, particularly enrollment marketing.
- Experience working in Salesforce and Marketing Cloud.
- Bilingual or multilingual preferred.
Dallas College
Dallas College has come together to offer you the education you need as one unified college with seven campuses: Brookhaven, Cedar Valley, Eastfield, El Centro, Mountain View, North Lake and Richland.The campuses of Dallas College equip students for successful living and responsible citizenship in a rapidly changing local, national and world community by providing:— the first two years of a bachelor's degree — more than 100 high-demand career programs — enrichment and certification classes for a lifetime of learning — professors who are dedicated to your success, not a research grant — unparalleled quality at a tuition you can affordCheck out jobs over on our careers page at opportunities.dcccd.edu.
Traffic Signals
Monthly Visitors
767.7K
Monthly Google Ads Budget
$8.9K
Traffic Source Mix
Search
41.9%
Direct
48.5%
Referral
8.9%
Social
0.3%
Paid
0.3%
Headcount Trend
Current headcount: ~7.8K
Marketing Team
Marketing Team Size
326 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
