Marketing jobs in the US

Responsibilities

• The eCommerce Specialist is critical to ensuring the ongoing success and optimization of Extended Stay America's digital brand ecosystem: esa.com and mobile app. This role will provide tactical support in the areas of content management, search engine optimization, accessibility compliance and user acceptance testing.
• Content Management: Manages all property content on esa.com and the mobile app including hotel descriptions, photos, amenities, policies, room types, room type photos and room type descriptions.
• Content Management: Ensures property pages on esa.com and the mobile app are visually appealing and optimized for user experience and engagement.
• Content Management: Manages general esa.com and mobile app content including homepage modules, special offers and programs, promotions, services, SEO landing pages etc.
• Content Management: Works closely with key stakeholders across the ecommerce and marketing team to understand content needs and provides best practices.
• Content Management: Enters and updates content ensuring accuracy, brand alignment and timely delivery.
• Content Management: Conducts CMS UAT, ensuring CMS functions support the business requirements and are implemented effectively.
• Content Management: Serves as the subject matter expert for dotCMS.
• Content Management: Works closely with IT and dotCMS resources to ensure dotCMS functions as expected.
• Content Management: Provides recommendations for dotCMS enhancements and works closely with ecommerce leadership on implementation.

Requirements

• Minimum 3 years' experience managing content in enterprise-level CMS systems.
• Basic HTML coding knowledge.
• Demonstrated experience applying SEO best practices from a content perspective.
• Strong knowledge of WCAG 2.2 standards and ADA content compliance.
• Proven experience conducting UAT testing, including content verification, functionality testing, and responsiveness checks.
• The ability to collaborate effectively with cross-functional teams, including SEO leaders, IT partners, and agency contacts.
• Familiarity with project management tools such as JIRA and Trello.
• Excellent attention to detail, organizational skills, and ability to handle multiple priorities in a fast-paced environment.
• Flexibility to work occasionally late nights aligned with release schedules.
• College diploma or equivalent education.

Preferred

• Previous experience in hospitality or related customer-centric industries.