Responsibilities

• Develop and execute social media strategies and content calendars across platforms ( leading with Instagram and Facebook; TikTok and YouTube, etc.) to raise brand awareness and drive engagement.
• Create, write, and schedule engaging content (posts, images, videos, stories, reels) that reflects Sea Life Park’s brand, mission and values.
• Manage online brand presence: monitor mentions, reviews, tags; respond to comments/messages in a timely , professional, on-brand manner.
• Collaborate with creative/design teams (including photography/videography) to produce visuals and video content.
• Partner with the marketing team to integrate social media with broader marketing campaigns (promotions, events, seasonal offers, conservation programs).
• Analyze engagement metrics (reach, impressions, shares, clicks, etc.), monitor trends, and prepare regular reports to inform strategy and identify opportunities for optimization.
• Stay up-to-date with social media best practices, new platform features, algorithm changes, and content trends relevant to Sea Life Park’s audience.
• Suggest and test new tactics ( e.g. user-generated content, influencer or community partnerships) to grow reach and engagement.