6 weeks ago
Director of Marketing & Communication
Coastal Carolina University
Conway, SC (On-site)Full time$52K/yr – $70K/yr
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Director of Marketing & Communication
Conway, SC (On-site)
$52K/yr – $70K/yrSenior Level3+ years expFull time
Posted 6 weeks ago
Job Summary
Owns the college's marketing and communications funnel from creative development through distribution, social campaigns, website content, and external storytelling, guiding cross‑department collaboration and supervising student staff.
Job Description
Responsibilities
- Directs all activities related to the creative process for all marketing materials for the college, including but not limited to promotional items, video content/production, photos, posters, flyers, postcards, invitations, newsletters, signage, and brochures. Ensures marketing materials are approved and distributed through appropriate channels (e.g., via physical and e-board displays, email, ads).
- Manages all Wall College social media accounts and marketing campaigns for social media platforms and Google Ads. This includes conducting marketing and content research, directing image and/or video concept selection, determining demographic and duration of ad placement, and overseeing a weekly calendar for social media posts.
- Oversees all Wall College website content to ensure it is current and accurately maintained and optimized for usability, navigability, and visual appeal. Serves as the communication liaison between the Wall College and information technology services regarding issues with the content management system and Wall College website.
- Writes and edits news releases, articles, and/or feature stories regarding Wall College happenings for both university and college publications, such as newsletters and online features. Provides editing and formatting support for items produced/published by the Wall College, such as annual reports, AACSB reaccreditation reports, journal articles for the Coastal Business Journal, and scripts and programs for events such as induction ceremonies, commencement ceremonies, Wall Connections, and/or other events sponsored by the Wall College. Serves as the communication liaison for the Wall College for both internal and external constituents such as the university’s marketing and communication department, admissions, philanthropy, alumni, licensed vendors, radio, and television stations.
- - Serving as the communication liaison for the Wall College for both internal and external constituents such as University Marketing and Communication, admissions, the Office of Advancement and Alumni Relations, Wall College alumni, and media contacts.
- Supervises one or more graduate assistants and/or student workers who assist with the marketing needs of the college.
Requirements
- Bachelor’s degree in communication, marketing, advertising, public relations, or a related field, and a minimum of three (3) years of professional experience in the development and dissemination of informational material.
Preferred
- Experience in social media marketing, digital advertising, web analytics, and search engine optimization. Previous experience in a marketing and communications role.
Benefits
- Public Information Director I (BC30/61122441/FTE-S01183P), full-time position with benefits.
Coastal Carolina University
Coastal Carolina University is a comprehensive, public liberal arts institution in Conway, South Carolina. The University offers over 100 undergraduate and over 30 graduate-level (doctoral educational specialist, masters) major fields of study including specialized concentrations across six academic colleges. The University offers the Ph.D. in marine science: coastal and marine systems science, and the Ph.D. in education sciences. A diverse population of more than 10,400 students from across the country and around the world engages with a world-class faculty, and they all enjoy an inspiring cultural calendar and a tradition of community interaction fueled by 183 student clubs, organizations and honor societies. Students learn, study and interact in high-quality facilities, including the HTC Student Recreation and Convocation Center, the Bryan Information Commons, and the Lib Jackson Student Union. The 17 Coastal Carolina athletic teams compete in Division I of the NCAA as members of the Sun Belt Conference. The University’s mascot is the Chanticleer, a proud, fierce and quick-thinking rooster derived from Geoffrey Chaucer’s “Canterbury Tales.” The football, softball and baseball teams all compete in the new TD Sports Complex, which houses Springs Brooks Baseball Stadium. The University comprises 115 main buildings on 621 acres, including the Coastal Science Center and the Burroughs & Chapin Center for Marine and Wetland Studies on the East Campus, and the General James Hackler Golf Course, a public 18-hole golf facility adjacent to campus. The University also offers courses and events at several satellite locations along the Carolina coast. A 1,105-acre tract, including a portion of Waties Island, provides a natural laboratory for extensive study in marine science and wetlands biology on an Atlantic coast barrier island. Coastal Carolina University was founded in 1954 as Coastal Carolina Junior College and became an independent university in 1993.
Salaries
Posted range
$52K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
215 (6% of company)
Median Career Experience
7 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Ashley Holloway
Associate Vice President of University Marketing and Communication
At the company for 3 years 9 months
Gabriel Cobb
Director of Marketing
At the company for 1 year 1 month
Wendi Lee
Associate Director of University Marketing
At the company for 20 years 1 month
Cliff Bonner
Assistant Athletic Director of Marketing & Fan Engagement
At the company for 3 years 3 months
Traffic Signals
Monthly Visitors
389.1K
Traffic Source Mix
Search
44.7%
Direct
48.6%
Referral
5%
Social
1.4%
Paid
0.2%
Headcount Trend
Current headcount: ~3.5K
Recent News
Links
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