Responsibilities

• To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms
• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable

Requirements

• Experience with digital wallets, Buy Now Pay Later, and mobile payment ecosystems
• Background in digital acquisitions, ideally with exposure to AI‑driven acquisition strategies
• Strong understanding of financial services and global partnership dynamics
• Forecasting and analytical skills with the ability to meet or exceed performance targets

Preferred

• Strong relationship-building skills across global and cross-functional teams
• High attention to detail and accuracy
• Comfort working with emerging fintech technologies
• Ability to navigate and influence in a fast-paced, evolving digital environment