1 month ago
Director of Digital Marketing and Web
Cortica
San Diego, CA (On-site)Full time$149K/yr – $194K/yr
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Director of Digital Marketing and Web
San Diego, CA (On-site)
$149K/yr – $194K/yrDirector/Executive8+ years expFull time
Posted 1 month ago
Job Summary
Own the end-to-end digital growth and demand-gen stack, driving organic discovery, AEO/GEO, paid media, CRO, and privacy-compliant analytics across Cortica's digital properties.
- Oversee SEO, content strategy, and local SEO with a cross-functional team.
- Lead martech, analytics, and agency partnerships to deliver measurable inquiries and enrollments.
Job Description
Responsibilities
- Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team.
- Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews).
- Manage structured data, site architecture, Core Web Vitals, and indexation health.
- Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners.
- Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets.
- Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking).
- Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing.
- Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS.
- Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization).
- Manage web development agency/contractor relationships for larger projects.
Requirements
- 8+ years of progressive digital marketing experience, including ownership of SEO and paid media programs with meaningful budgets.
- Demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery.
- Hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS; able to implement tracking, schema, and page changes without waiting on developers.
- Demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations.
- Demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows.
- Working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics.
- Expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console; experience with CRM/marketing automation platforms.
- Strong CRO instincts and experience running structured testing programs.
- 3+ years of experience managing agencies and vendors to clear performance standards.
Benefits
- Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we’ll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses.
Cortica
4.0 Glassdoor
At Cortica, we celebrate neurodiversity through whole-child healthcare.Our doctors provide diagnoses for autism, ADHD, developmental delays, and the full range of developmental differences. Our collaborative team provides children with personalized ABA, medical, and developmental therapies as well as counseling services — all in one place.
Founded in 2014
San Diego, California, USA
1.4K employees (15 in marketing)
76% recommend to a friend
83% CEO approval
Salaries
Posted range
$149K/yr – $194K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (1% of company)
Median Career Experience
10 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$255M
Last Raise
$80M
Series Unknown, 1 years ago
Funding History
- Nov 2024Venture Round • $80M
- Apr 2022Venture Round
- Jun 2021Debt Financing
Traffic Signals
Monthly Visitors
72.7K
Monthly Google Ads Budget
$147
Traffic Source Mix
Search
40.9%
Direct
52.2%
Referral
5%
Social
1%
Paid
0.9%
Headcount Trend
Current headcount: ~1.4K