Responsibilities

• Define and maintain audience segmentation strategies based on user behavior, lifecycle stage, and engagement data.
• Develop journey maps for lifecycle campaigns and collaborate with digital enablement to implement automated customer journeys (welcome series, nurture campaigns, retention flows, re-engagement programs, etc.) across the provider journey.
• Align journey touchpoints with omnichannel and product marketing strategies and customer experience goals.
• Ensure compliance with data privacy and email marketing regulations (CAN-SPAM, GDPR, etc.)
• Plan and execute lifecycle campaigns that drive progression across the funnel (awareness → activate → conversion → retention)
• Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi-channel touchpoints.
• Bring forward best practices in digital marketing, personalization, and emerging channel trends
• Ensure campaigns are submitted to internal Promotional Review Board in a timely manner and are compliant with legal, regulatory and medical guidelines
• Own campaign reporting dashboards and communicate campaign ROI to leadership monthly
• Develop and execute test-and-learn plans (A/B, multivariate) to improve conversion and engagement

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, a related field or equivalent work preferred
• 3+ years of experience in digital marketing, email/SMS or lifecycle campaign management
• Proven track record of creating, launching and optimizing integrated campaigns
• Strong understanding of segmentation, personalization, and lifecycle journey design
• Knowledge of personalization, A/B multivariate testing, and dynamic content strategies
• Strong editing skills with attention to detail and brand consistency
• Proficiency with marketing automation platforms (SalesForce Marketing Cloud)
• Basic knowledge of HTML/CSS, email development best practices
• Proven ability to analyze campaign data and optimize performance based on insights
• Excellent organization, communication, and project management skills

Preferred

• Coursework or certification in digital marketing or email marketing
• Familiar with AMP for Email and Google Analytics tools for performance tracking
• Experience in pharmaceutical or regulated industry preferred (understanding of medical/legal/regulatory review processes for FDA-regulated products

Benefits

• We offer more than just a paycheck, and your base salary is just the start! Stay happy and healthy with our competitive suite of medical, dental and vision benefits to help you feel your best and be your best.
• We also provide those benefits you shouldn’t have to worry about, from employer covered life insurance to short-term disability.
• Take advantage of the 401k match offered by Evolus and let us invest in your future.
• You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses.
• We offer mental health and wellbeing resources for you to develop skills to find your calm, boost your confidence, and show up as your best self in work and life.
• Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees.
• Did we mention the holiday soft closure between the Christmas and New Years holidays? We have that, too.
• Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily.