Drive organic social media and reputation management for a multi-location healthcare brand.

• Organic Social Media Strategy & Content - Develop and execute a comprehensive organic social media strategy across all platforms including TikTok, Instagram, and LinkedIn that drives awareness and engagement.
• Create, produce, and schedule high-quality content including static graphics, short-form video, reels, and stories.
• Film, edit, and produce video content in collaboration with center teams, clinical directors, and marketing leadership to authentically represent our brand and services.
• Build and manage a proactive content calendar, ensuring consistent posting cadence across all regions and platforms.
• Monitor platform performance and deliver regular reporting on reach, engagement, and content effectiveness with actionable recommendations.
• Stay current on social media trends, platform algorithm changes, and best practices, adapting strategy accordingly and bringing new ideas proactively.
• Monitor and respond to all direct messages, comments, and inquiries across organic posts and paid ad placements in a timely manner - same day where possible.
• Engage consistently with followers, partner organizations, and community members to grow credibility and trust in each market.
• Reputation & Business Listings Management - Own and manage our online reputation strategy on relevant platforms, including Google and Yelp.
• Launch, manage, and continuously optimize review generation campaigns to improve star ratings and review volume across all locations.

• Monitor reviews daily and ensure timely, thoughtful responses. Coordinate responses to negative comments with leadership, ensuring brand voice and professionalism are maintained at all times.
• Proactively coordinate with Clinical Directors and center administrators to encourage patient review submissions, following up in regions where campaigns are underperforming.
• Track reputation metrics by region, identify trends, and develop action plan based on findings.
• Own all business listings across Google Business Profile, Yelp, Apple Maps, Beaming Health, etc.
• Create and verify listings for new center openings and maintain accuracy across hours, photos, services, insurance information, and contact details.
• Identify and resolve broken, duplicate, or unverified listings.

• Organization, Reporting & Coordination - Maintain a clear, up-to-date tracker of all active projects, listing statuses, review campaign performance, and content schedules.
• Communicate proactively on timelines, blockers, and priorities.
• Collaborate cross-functionally with the marketing team, clinical directors, and center administrators to gather content, coordinate approvals, and execute campaigns efficiently.
• Other duties as assigned.

• Must-have: 3-5+ years of experience in social media management or online reputation management across multiple locations.
• Standout: Experience managing Google Business Profile, Yelp, and other listings across multiple locations.
• Strong video filming/editing skills and ability to independently produce short-form content.

• Benefits: Competitive pay with optional On-demand paychecks through DailyPay, 401K with company match after 6 months, PTO, holidays, insurance, and mental health resources.