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Marketing jobs

1 marketing jobs

1 day ago

Senior Communications Manager, Shows

Substack

San Francisco, CA (On-site)Full time$150K/yr – $180K/yr

Marketing jobs in the US

Substack

Senior Communications Manager, Shows

San Francisco, CA (On-site)

$150K/yr – $180K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

Own and drive Substack’s audio and video storytelling across editorial, social, publicity, events, and creator channels, shaping launches, ongoing education, and creator-focused campaigns.

Lead integrated communications for product launches, storytelling, and creator education.
Build and elevate a pipeline of creator-centered stories while spotting industry opportunities.

Job Description

Responsibilities

Lead audio and video storytelling. Own and execute an integrated communications strategy across editorial, social, publicity, events, and creator channels, driving awareness of Substack's audio and video offerings.
Own product storytelling and education. Lead communications for Substack's audio and video products, from launches and feature announcements to ongoing storytelling and creator education, working closely with product and creator partnerships to proactively identify opportunities and bring them to life.
Elevate creators. Build an ongoing pipeline of stories about podcasters and video-first creators building on Substack, developing content and campaigns across owned and earned channels.
Identify industry opportunities. Stay close to the podcasting and video landscape, including competitor platforms, emerging trends, and industry conversations, to identify opportunities for Substack and bring insights back to product and storytelling.
Shape our presence at industry events. Bring a strong perspective to Substack’s presence at major industry gatherings, including SXSW and podcast festivals. Work closely with events and creator partnerships to identify opportunities, shape compelling programming and storytelling, and ensure our presence builds awareness of Substack and elevates creators on the platform.
Be a voice in the creator ecosystem. Serve as a visible voice for Substack’s audio and video offerings, building in public, sharing stories and insights, and actively participating in the conversations shaping podcasting and video. Build relationships and engage directly with creators and industry voices across X, YouTube, Substack, and other relevant channels.

Requirements

6+ years of relevant experience. Experience developing and executing integrated communications strategies across earned, owned, social, and experiential channels.
Exceptional writer and editor. Sharp editorial judgment and the ability to identify compelling stories, develop strong angles, and write clear, engaging content across formats.
Creator ecosystem fluency. Understands where conversations and influence happen across the audio and video creator ecosystem, from traditional media to podcasts, social platforms, and creator communities. Comfortable building in public, engaging directly with creators and industry voices, and representing Substack in those conversations.
Audio and video expertise. Deep knowledge of the podcasting and YouTube ecosystems, ideally with firsthand experience creating, producing, or growing shows.
Entrepreneurial spirit. Creative, proactive, and self-directed, with the ability to spot opportunities, develop ideas, and execute independently in a fast-moving environment.
Engage with all voices. Willing to collaborate with any writer or creator on the platform regardless of their views.
Flexibility to travel. Available to travel to oversee on-site execution when needed.
Location. Based in San Francisco (preferred) or New York City.

Substack

4.8 Glassdoor

Substack is a new media app that connects you with the creators, ideas, and communities you care about most. Founded in 2017, Substack is building a new economic engine for culture by putting publishers in charge and enabling subscribers to support the work they deeply value.There are more than 5 million paid subscriptions to writers and creators across the Substack network.

Founded in 2017

San Francisco, California, USA

2.6K employees (2,119 in marketing)

substack.com

100% recommend to a friend

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

See all Substack salaries

Marketing Team

Marketing Team Size

2,076 (80% of company)

Median Career Experience

8.5 years

Median Tenure

4.2 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

129.7M

Monthly Google Ads Budget

$3K

Traffic Source Mix

16.3%

Direct

69.5%

Referral

7.7%

Social

5.8%

Paid

0.3%

Headcount Trend

Current headcount: ~2.6K

News about Substack

How We Built a $10K Substack in 30 Days (A Complete Breakdown)

Nov 22, 2025 • substack.com

Why Everyone Should Start a Substack

Nov 4, 2025 • substack.com

Top Substack writers depart for Patreon

Oct 29, 2025 • Nieman Lab

Links

substack.com

X (Twitter)

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Career insights

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Responsibilities

Lead audio and video storytelling. Own and execute an integrated communications strategy across editorial, social, publicity, events, and creator channels, driving awareness of Substack's audio and video offerings.
Own product storytelling and education. Lead communications for Substack's audio and video products, from launches and feature announcements to ongoing storytelling and creator education, working closely with product and creator partnerships to proactively identify opportunities and bring them to life.
Elevate creators. Build an ongoing pipeline of stories about podcasters and video-first creators building on Substack, developing content and campaigns across owned and earned channels.
Identify industry opportunities. Stay close to the podcasting and video landscape, including competitor platforms, emerging trends, and industry conversations, to identify opportunities for Substack and bring insights back to product and storytelling.
Shape our presence at industry events. Bring a strong perspective to Substack’s presence at major industry gatherings, including SXSW and podcast festivals. Work closely with events and creator partnerships to identify opportunities, shape compelling programming and storytelling, and ensure our presence builds awareness of Substack and elevates creators on the platform.
Be a voice in the creator ecosystem. Serve as a visible voice for Substack’s audio and video offerings, building in public, sharing stories and insights, and actively participating in the conversations shaping podcasting and video. Build relationships and engage directly with creators and industry voices across X, YouTube, Substack, and other relevant channels.

Requirements

6+ years of relevant experience. Experience developing and executing integrated communications strategies across earned, owned, social, and experiential channels.
Exceptional writer and editor. Sharp editorial judgment and the ability to identify compelling stories, develop strong angles, and write clear, engaging content across formats.
Creator ecosystem fluency. Understands where conversations and influence happen across the audio and video creator ecosystem, from traditional media to podcasts, social platforms, and creator communities. Comfortable building in public, engaging directly with creators and industry voices, and representing Substack in those conversations.
Audio and video expertise. Deep knowledge of the podcasting and YouTube ecosystems, ideally with firsthand experience creating, producing, or growing shows.
Entrepreneurial spirit. Creative, proactive, and self-directed, with the ability to spot opportunities, develop ideas, and execute independently in a fast-moving environment.
Engage with all voices. Willing to collaborate with any writer or creator on the platform regardless of their views.
Flexibility to travel. Available to travel to oversee on-site execution when needed.
Location. Based in San Francisco (preferred) or New York City.