3 weeks ago
Senior Retention & Loyalty Specialist
Priceline
Norwalk, CT (Hybrid)Full time$110K/yr – $135K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Retention & Loyalty Specialist
Norwalk, CT (Hybrid)
$110K/yr – $135K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-functional loyalty and personalization initiatives by turning strategy into executable briefs, scaling multi-channel activation, and piloting AI tools to speed up campaigns with better targeting.
- Own loyalty and retention strategy across marketing, product, and tech with clear briefs for messaging ops across email, push, SMS, and in-app.
- Collaborate with product and data teams to reflect marketing needs in roadmaps and to evolve lifecycle frameworks and segmentation.
Job Description
Responsibilities
- Support the development and activation of Priceline's VIP loyalty program, translating strategic direction into organized plans and coordinated action across marketing, product, and technology.
- Architect retention and loyalty strategies in close partnership with the broader marketing team, then translate them into clear, executable briefs for our messaging operations team to bring to life across email, push, SMS, and in-app channels.
- Develop strategy docs and requirements that product and technology partners can build against.
- Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions.
- Maintain and evolve customer lifecycle frameworks and segmentation inputs that inform how we engage customers across their journey.
- Identify, evaluate, and pilot AI-powered tools and automation workflows that increase the team's speed, personalization capability, and output quality.
- Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization.
- Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy.
- Support Customer 360 initiatives by translating customer data into actionable insights that inform retention, loyalty, and growth strategy.
- Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners.
Requirements
- Bachelor's degree or higher in marketing, business, or a related field.
- 5+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline.
- Demonstrated hands-on experience with AI tools in a professional context, experimenting, building, and finding real applications.
- Comfortable working in or alongside a product operating model; you know how to collaborate with product managers effectively.
- Strong organizational instincts for managing complex, multi-stakeholder work across a cross-functional team.
- Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates.
- Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
- Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics.
- Naturally curious and energized by ambiguity; you thrive where the work is evolving.
- Travel, e-commerce, or subscription experience is a plus.
- Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust. Unquestionable integrity and ethics.
Nice to Have
- Travel, e-commerce, or subscription experience is a plus.
Benefits
- Health & wellness coverage including medical, dental, vision, and mental health resources
- Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
- Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
- Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
- Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
- Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
- A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together
- Specific benefits and programs vary by location.
- Inclusion is a Big Deal!
Priceline
3.8 Glassdoor
Priceline, part of Booking Holdings Inc., has been a leader in online travel for over 25 years. Through our innovative technology, we make travel affordable and accessible for all, helping millions of travelers each year experience the moments that matter most. Whether it’s a much-needed getaway, wedding, reunion, graduation, or rooting on a favorite team—those are the moments that nobody should miss out on.We welcome people who are at the top of their game, who want to learn and grow with others and who take their work seriously – but not themselves. We’re building an inclusive and uniquely talented team to make sure our customers can be there for all of life’s important moments. Come join us!
Founded in 1998
Norwalk, Connecticut, USA
1.8K employees (90 in marketing)
79% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
28.4M
Monthly Google Ads Budget
$7.2M
Traffic Source Mix
Search
44.1%
Direct
47.5%
Referral
5.5%
Social
0.9%
Paid
1.8%
Headcount Trend
Current headcount: ~1.8K
Marketing Team
Marketing Team Size
69 (4% of company)
Median Career Experience
15 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Sachin Gopalakrishna Menon
VP Engineering (Data, marketing & Fintech)
At the company for 6 years 2 months
Lesley Klein
Senior Vice President, Strategy & Brand Marketing
At the company for 4 years 4 months
Caitlin Broderick
Head of Brand Media & Partnerships
At the company for 4 years 5 months
Carlos Enrique Chávez Calderón
Director, Marketing Strategy and Personalization
At the company for 11 years 1 month
Funding
Total Funding
$77.3M
Last Raise
$55.4M
Series B, 27 years ago
Funding History
- Dec 1998Series B • $55.4M
- Jul 1998Series A • $20M
- Feb 1998Seed • $2M
