4 weeks ago
Marketing Coordinator - Email Marketing
Bisnow
New York City, NY (Hybrid)Full time$60K/yr – $67K/yr
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Marketing Coordinator - Email Marketing
New York City, NY (Hybrid)
$60K/yr – $67K/yrIntern/New Grad1+ years expFull time
Posted 4 weeks ago
Job Summary
Take ownership of end-to-end event marketing programs across top markets, driving attendee ticket sales through multi-channel campaigns and data-driven optimization.
- Lead planning, messaging, and execution across email, ads, social, and partners.
- Analyze performance with tools like Google Analytics and Iterable to optimize spend and revenue opportunities.
Job Description
Responsibilities
- Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
- Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities.
- Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
- Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
- Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.
Requirements
- Must have 1 - 3 years of marketing experience in media, live events or a digital role.
- Must have experience in email marketing, ideally focused on event promotion or other promotional campaigns.
- Experience building, optimizing and reporting on multichannel marketing campaigns.
- Strong excel and analytical skills.
- Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
- Team-oriented, but able to work independently.
- Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience is a must.
Benefits
- Competitive compensation structure!
- Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
- Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
- 401K Profit Sharing Plan
- Flexible Spending Account
- Health Savings Account
- Dependent Care Account
- Unlimited Vacation Days
- 7 days paid sick leave
- 9 paid Holidays
Bisnow
4.2 Glassdoor
Our mission is to inform, connect and advance the commercial real estate community to do more business. We aspire to be the most data-driven and humanizing digital media, live events and intelligence platform in the galaxy — and through this effort, drive the industry to greater heights.Bisnow hosts 340+ events a year that are attended by over 75,000 people, 2,000 sponsors and hundreds of speakers. We also publish newsletters and morning briefs that reach more than 1.5 million CRE executives.Upcoming Events: https://www.bisnow.com/eventsCRE News: https://www.bisnow.com/Career Opportunities: https://www.bisnow.com/careersCheck us out on Glassdoor: https://www.glassdoor.com/Overview/Working-at-Bisnow-EI_IE358093.11,17.htm
Founded in 2005
New York, Iowa, USA
317 employees (52 in marketing)
79% recommend to a friend
82% CEO approval
Salaries
Posted range
$60K/yr – $67K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
48 (15% of company)
Median Career Experience
7 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
509.3K
Traffic Source Mix
Search
24.1%
Direct
70%
Referral
4.1%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~317