4 hrs ago
Marketing Specialist
AlphaX RE Capital
Cupertino, CA (On-site)Full time$50K/yr – $80K/yr
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Marketing Specialist
Cupertino, CA (On-site)
$50K/yr – $80K/yrMid Level3+ years expFull time
Posted 4 hrs ago
Job Summary
Own the go-to-market machine for AL Homes, driving multi-channel campaigns, lead nurturing, and CRM-driven sales coordination while delivering engaging content across social channels.
- Lead generation and campaign optimization across social, digital, email, and events
- CRM setup and governance using Salesforce to track engagement and close ratios
- Content creation and brand-consistent communication across platforms
Job Description
Responsibilities
- Marketing Campaigns & Lead Generation
- - Develop and execute campaigns that promote available homes, upcoming communities, and the AL Homes brand.
- - Define campaign audiences, objectives, messaging, timelines, budgets, and success metrics.
- - Generate qualified homebuyer leads through social media, email, digital advertising, and events.
- - Maintain marketing calendars and coordinate multiple campaigns and project deadlines.
- - Track lead quality, cost per lead, tour bookings, conversion rates, and campaign ROI to recommend improvements.
- CRM, Lead Nurturing & Sales Coordination
- - Use Salesforce CRM to organize leads, maintain accurate records, segment audiences, and track campaign engagement.
- - Create and manage campaigns in Salesforce, including campaign membership, lead sources, and response tracking.
- - Develop email nurture campaigns and coordinate follow-up cadences with sales partners.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Three or more years of relevant marketing experience preferred.
- Strong English communication skills, both written and verbal.
- Familiarity with U.S. social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Experience in content creation, digital campaigns, email marketing, and events.
- Working knowledge of Salesforce or a comparable CRM platform; hands-on Salesforce experience preferred.
- Understanding of campaign management, audience segmentation, lead nurturing, follow-up cadences, and marketing and sales funnels.
- Ability to interpret CRM reports, campaign metrics, and conversion data to improve lead quality and marketing performance.
- Strong organization and project coordination skills, with the ability to manage multiple priorities and meet deadlines.
- Ability to work independently and collaborate with leadership, sales partners, and external vendors.
Preferred
- - Experience in real estate, homebuilding, or residential property marketing.
- - Experience with marketing automation and CRM-connected email tools.
- - Photography, video editing, or graphic design skills.
- - Mandarin Chinese proficiency is a plus but not required.
Benefits
- - Medical, dental, and vision coverage.
- - Access to a 401(k) retirement savings plan.
- - Complimentary daily lunches, snacks, and coffee.
- - Monthly team birthday celebrations.
- - Visa sponsorship available for qualified candidates.
AlphaX RE Capital
AlphaX RE Capital is a women-founded builder-developer, real estate investment and asset management company based in Silicon Valley, dedicated to creating innovative and sustainable communities throughout California. With nearly 70% of women in the company, we are proud to champion diversity and representation in the industry.We operate with a vertically integrated, streamlined process. From acquisition and financing to design, construction, asset management, and disposition, we manage every stage in-house. This approach ensures efficiency and quality in our real estate development and private lending, optimizing professional investment opportunities and securing stable returns for our investors.Currently, we have more than $420 million assets under management and more than 820+ projects in operation, including master developments, planned communities, scattered single-family residences, and ADUs across Northern and Southern California. Our vision is to address the California housing crisis by bridging the gap for Missing Middle Housing and developing affordable, sustainable housing solutions. At AlphaX, we put community first—enhancing social welfare and empowering women and minorities. Through non-profit initiatives like the AlphaX Foundation and the Small Builders Association (SBA), we create opportunities for younger generations who are passionate about real estate and innovation.Our mission goes beyond building homes—it’s about fostering a sense of belonging, promoting equity, and empowering the next wave of leaders in the real estate industry. Our Achievements As of June 2025: • 820+ Total Units of Properties • $420M+ Assets Under Management• $700M+ Total Value of Properties • 540+ Total Units of Future Construction (2025-2028)• $870M+ Total After-Built Value of Future Construction (2025–2028) AlphaX is headquartered in Cupertino, CA, with extended offices in Southern California and Arizona.
Salaries
Posted range
$50K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (8% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
8.9K
Traffic Source Mix
Search
33.3%
Direct
45.1%
Referral
6.5%
Social
13.6%
Paid
1.3%
Headcount Trend
Current headcount: ~79