13 days ago
Sr. Manager, Performance Marketing
ghd
Calabasas, CA (Hybrid)Full time$120K/yr – $140K/yr
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Sr. Manager, Performance Marketing
Calabasas, CA (Hybrid)
$120K/yr – $140K/yrSenior Level5+ years expFull time
Posted 13 days ago
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Job Summary
Own and drive the performance marketing strategy and cross‑channel execution for paid media, retail media, and emerging channels, guiding agency partnerships, measurement, and optimization to improve acquisition and revenue.
- Own the end‑to‑end performance marketing roadmap across multiple channels
- Collaborate with Analytics and Finance to inform forecasting and post‑campaign learnings
- Lead agency sponsorship and cross‑functional alignment to accelerate growth
Job Description
Responsibilities
- Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On‑Site & DSP and Criteo/Retailer.com), and emerging channels.
- Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.
- Hold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.
- Direct cross‑channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.
- Partner with Finance and Analytics to inform forecasting, performance readouts, and post‑campaign analysis, providing clear inputs and recommendations (without direct budget ownership).
- Evaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.
- Act as accountable agency sponsor to drive success in the relationship, set strategic priorities, hold agency and internal teams accountable, and represent the partnership’s work to senior local and global leadership.
- Define and optimize end‑to‑end customer journeys across paid, owned, retail media, and commerce touchpoints to improve acquisition, conversion, and repeat purchase behavior.
- Partner cross‑functionally to identify growth opportunities, remove friction in the customer journey, and improve marketing efficiency across channels.
- Guide measurement strategy in partnership with Analytics, including MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and cross-channel performance analysis.
Requirements
- Bachelor’s degree required; advanced degree a plus.
- 5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
- Strong experience working through agencies to execute ads or manage platforms.
- Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
- Experience developing customer journey strategies, growth frameworks, and cross‑channel performance plans that improve marketing effectiveness and business outcomes.
- Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match‑market testing, attribution, and media effectiveness analysis.
- Experience developing investment strategies and budget allocation recommendations using data, testing frameworks, and commercial performance insights.
- Highly analytical, with the ability to turn data into actionable insights.
- Strong project management and organizational skills.
- Effective communicator with the ability to influence cross functional partners and agencies.
Benefits
- health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)
ghd
3.8 Glassdoor
We are committed to addressing the world’s biggest challenges in the areas of water, energy and communities.GHD is a global network of multi-disciplinary professionals providing clients with integrated solutions through engineering, environmental, design and construction expertise. Our future-focused, innovative approaches connect and support communities around the world, resiliency and sustainability for generations to come.Established in 1928, we remain wholly owned by our people. We are 10,000+ diverse and skilled individuals connected by over 200 offices, across five continents – Asia, Australia, Europe, North and South America, and the Pacific region. See our list of office locations and contact numbers in ghd.com/en/about-ghd/office-locations----------------------------------------------------------------------------------------GHD reconnaît et comprend que le monde est en constante évolution. Nous sommes engagés à résoudre les plus grands défis mondiaux dans les secteurs de l’eau, de l’énergie et de l’urbanisation.Nous sommes une entreprise de services professionnels dotée d’une expertise de pointe en ingénierie, en construction et en architecture. Nos démarches avant-gardistes et innovatrices rapprochent et soutiennent les communautés à l’échelle mondiale. En livrant d’excellents résultats sociaux et économiques, nous visons à bâtir des relations durables avec nos partenaires et nos clients.Fondée en 1928, GHD appartient entièrement à ses employés Nous sommes plus de 10 000 employés diversifiés et qualifiés dans plus de 200 bureaux et sur cinq continents : Amérique du Nord et Amérique du Sud, Asie, Australie et Europe, ainsi que dans la région du Pacifique.Apprenez-en davantage sur nous à ghd.com
Founded in 1928
Millers Point, New South Wales, AUS
17K employees (1,083 in marketing)
73% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
129.2K
Traffic Source Mix
Search
58.8%
Direct
32.6%
Referral
5.8%
Social
1.7%
Paid
1.1%
Headcount Trend
Current headcount: ~16.9K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$40.4K
Last Raise
$12.5K
Grant, 5 years ago
Funding History
- Sep 2021Grant • $12.5K
- Oct 2020Grant • $27.8K