3 days ago
Manager of Digital Strategy
AIDS Healthcare Foundation
Los Angeles, CA (Unknown)$75K/yr – $82K/yr
Marketing jobs
2 marketing jobs
Manager of Digital Strategy
Los Angeles, CA (Unknown)
$75K/yr – $82K/yrManager
Posted 3 days ago
Job Description
Responsibilities
- The Manager of Digital Strategy contributes to AHF by strategizing, planning, executing, and optimizing additional digital advertising campaigns as assigned.
- The Manager of Digital Strategy will manage paid social and mobile advertising campaigns from planning through optimization, turning campaign goals into results.
- The Manager of Digital Strategy will also be responsible for spotting opportunities to tighten the link between our ads and our website experiences, working with the Web Team on UX improvements that boost engagement and conversions.
- The ideal candidate is a hands-on digital marketer who loves the craft of digital advertising, thrives on performance data, and is passionate about doing work that makes a meaningful impact.
- The Manager of Digital Strategy enhances the reputation of AHF by managing AHF's digital advertising strategy which includes paid social and mobile (app-based) advertising.
- Reporting to the Director of Media Planning, they'll help develop digital campaigns across channels and make sure every dollar works hard and delivers measurable results.
- As needed, they will also provide website development support by conducting audits and identifying opportunities to improve the overall user experience.
- The Manager of Digital Strategy will work as a part of a close-knit team to shape digital strategies that reach the right audiences on the right platforms.
- This role partners closely with Creative, Media, Web, Social Media, and Marketing teams, as well as external agencies and vendors, to define campaign objectives and develop impactful advertising assets.
- They will also collaborate with regional teams to understand local market priorities and recommend effective digital strategies and media solutions.
Benefits
- Benefits at AHF offers comprehensive benefits to help our employees do and be their very best! These benefits are intended to enhance employee physical, financial, spiritual and professional health.
AIDS Healthcare Foundation
4.2 Glassdoor
AIDS Healthcare Foundation (AHF) is the largest global AIDS organization in the world. To learn more about AHF, please visit our website, www.aidshealth.org, find us on Facebook, www.facebook.com/aidshealth, and follow us on Twitter, @aidshealthcare. AHF’s mission of providing cutting-edge medicine and advocacy regardless of ability to pay is supported through its various business lines. AHF Pharmacies, Out of the Closet thrift stores, healthcare contracts, and other strategic partnerships generate funding that help AHF provide life-saving services to the thousands of people it cares for.The hallmark of AHF’s success is generating and defining new, innovative ways to provide HIV/AIDS treatment, prevention, and advocacy. AHF has embarked on a mass testing initiative to identify and treat the 25 million people worldwide who don’t know they are infected. It will take 1 billion tests annually to achieve this goal. AHF is advocating for mass testing models in hopes of eliminating older, more time-consuming methods.Since 1987, AHF has cared for thousands of people living with HIV/AIDS worldwide. As AHF creates and implements its unparalleled programs in new communities in the U.S. and abroad, they expand delivery of healthcare and influence over policy with the sole aim of saving more lives.
Founded in 1987
Los Angeles, California, USA
2.6K employees (98 in marketing)
84% recommend to a friend
87% CEO approval
Salaries
Posted range
$75K/yr – $82K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
81 (3% of company)
Median Career Experience
8 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
55.8K
Monthly Google Ads Budget
$32.7K
Traffic Source Mix
Search
36.3%
Direct
39%
Referral
22.3%
Social
1.6%
Paid
0.6%
Headcount Trend
Current headcount: ~2.6K
News about AIDS Healthcare Foundation
Links
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