1 day ago
Search Marketing Specialist
MediaNews Group
Denver, CO (Remote)Full time$55K/yr – $60K/yr
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Search Marketing Specialist
Denver, CO (Remote)
$55K/yr – $60K/yrMid Level3+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
You will own a portfolio of paid search campaigns across Google Ads and other channels, driving strategy, optimization, and reporting to deliver client results.
- Manage and expand campaigns including Pmax, dynamic remarketing, shopping, and YouTube.
- Analyze performance with Google Analytics and proprietary tools to inform proactive recommendations and reporting.
Job Description
Responsibilities
- Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems
- Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools
- Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts
- Provide proactive and strategic campaign recommendations on a regular basis
- Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion Tracking
- Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients
- QA campaigns before launching
- Assess landing pages used in search engine marketing campaigns
- Create campaign reports
- Monitoring of new trends in Search and making recommendations to client-facing staff
Requirements
- Bachelor's Degree or equivalent experience
- 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
- Excellent verbal and written communication skills and a strong attention to detail
- Extensive knowledge of Google Analytics or other third party analytics and optimization tools
- Ability to multi-task and work within firm deadlines
- Ability to interact with all levels of the organization
- Prior experience with PPC and SEO management platforms
- Proficiency in Excel and strong quantitative skills
- Agency experience or experience working with multiple direct response advertiser accounts
- Basic HTML and CSS knowledge, and experience with tag managers is a plus
Benefits
- medical, dental, life and disability insurance
- 401k
- paid time off and select paid holidays (all benefits are based on eligibility)
MediaNews Group
3.0 Glassdoor
MediaNews Group MediaNews Group is one of the largest media groups in the U.S., serving high-value audiences in their preferred environments, and connecting advertisers to them. AdtaxiMediaNews Group's Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. We help advertisers solve complex challenges with custom, performance-driven solutions. Adtaxi posts a hard-to-beat potential reach of over 200M U.S. adults each month.NEWS SITESMediaNews Group publishes award-winning content that amasses a national digital audience of 50M+ via 800 multi-media platforms. We partner with advertisers to provide targeted, (re-targeted), and engaged audiences from coast to coast.PUBLICATIONSTrusted, local community newspapers (49 Pulitzers), allow MNG to extend it's reach and super-serve high-value consumers in key markets. -----------------------------------------------------Sales + General Info: info@adtaxinetworks.com
Founded in 1985
Denver, Colorado, USA
804 employees (313 in marketing)
37% recommend to a friend
34% CEO approval
Traffic Signals
Monthly Visitors
149.6K
Traffic Source Mix
Search
8.5%
Direct
48.2%
Referral
41.6%
Social
1.4%
Paid
0.2%
Headcount Trend
Current headcount: ~804
Marketing Team
Marketing Team Size
284 (35% of company)
Median Tenure
14.1 years
Marketing Roles Posted (Last 30 Days)
1